The Journal of Extension - www.joe.org

August 2015 // Volume 53 // Number 4 // Commentary // 4COM1

Commentaries conform to JOE submission standards and provide an opportunity for Extension professionals to exchange perspectives and ideas.

Timberline Manifesto: Seven Concepts Linking Extension and Engagement

Abstract
Though positioned within universities, Cooperative Extension Services don't have a history of linking effectively to other institutional missions. Extension's emergent role in engaging the entire university provides an opportunity to demonstrate leadership by growing a culture of engaged scholarship and involving matriculated students in Extension work. Other innovative connections can create or strengthen robust relationships between sources and applications of knowledge. This commentary reflects the views of 45 participants at an event designed to look forward toward Extension's second century.


A. Scott Reed
Vice Provost for University Outreach and Engagement
Director. OSU Extension Service
Oregon State University
Corvallis, Oregon
scott.reed@oregonstate.edu

Louis Swanson
Vice President for Engagement
Director, CSU Extension
Colorado State University
Fort Collins, Colorado
Louis.Swanson@colostate.edu

Fred Schlutt
Vice Provost for Extension and Outreach
Director, UAF Cooperative Extension Service
University of Alaska Fairbanks
Fairbanks, Alaska
efschluttjr@alaska.edu

Introduction

Extension periodically explores its future. In our 30-plus-year careers, we have experienced numerous calls for adapting to changes. The 1999 report by the Kellogg Commission on the Future of State and Land-Grant Universities articulated characteristics of engaged institutions that stopped short of addressing the explicit role of Extension in working across the university. Bull, Cote, Warner, and McKinnie (2004) suggested that Extension should assist the entire university in improving quality of life for citizens and communities, leading to a more complete learning experience for core faculty and their students.

King and Boehlje (2013) argued that engagement should be the overarching goal of the land-grant system, and that eXtension needed to transform to effectively meet needs of new and expanded audiences. In today's Extension context, issues often demand a more expansive approach to identifying partners, increasing learner access, and documenting the scholarship associated with what are regarded as "disruptive" innovations (Franz & Cox, 2012).

Public universities' commitment to the concept of engagement is part of a broader social movement in higher education. What is our role in this new era? Connecting communities with their public universities is Extension's legacy and strength. But what is our future?

In September 2014, the Western Extension Directors Association convened to celebrate Extension's 100-year history at the historic Timberline Lodge on Mount Hood, Oregon. At the event, called Centennial on the Summit—Looking Forward, we had in-depth conversations to explore dimensions of a contemporary Extension Service that embrace responsibility for engaging the whole university. Seven concepts emerged and are described briefly below. Participants elected to add their personal endorsement by signing the document, dubbed the Timberline Manifesto.

We believe the following principles are crucial to the next century of Extension work and commit to providing needed leadership at our respective institutions toward a future defined by them.

Engaged Scholarship

Land-grant universities are focused on education with a historic commitment to engagement and outreach. Extension's role in the scholarship of engagement is assumed but often not articulated, understood, or acknowledged by the majority of the academy. Extension educators must lead the development and documentation of engaged scholarship and the associated outcomes of value to a civil society.

University Integration

Extension will benefit from moving closer to the entire academy while intensifying its engagement and connection with society. Extension's outreach mission advances the social and personal goals of learners. Extension's engagement mission is not independent of the university's primary educational mission—it is an integral expression of this mission. Reaching internally and connecting with campus faculty enriches the learning environment for students and community learners.

Learning Technologies

Technologies that advance the goals of learners also enhance the effectiveness and relevance of outreach and engagement. The pace of technology development requires constant adaptation in approaches to teaching and learning. Land-grant universities and their Extension units should incorporate innovations provided by emerging learning management systems, open-source access, and noncredit curricula while staying consistent with their heritage of engaging learners. The information ecosystem supports strategic and networked partnerships with public and private sectors.

Demand-Driven Agenda

Historic outreach programs tend to be supply-driven by the availability of research-based knowledge. Engaged universities institutionalize careful listening and collaboration with populations in their service sphere. Extension must invigorate its commitment to listening to a broader community, especially audiences with diverse and changing demographics. Creating partnerships with communities and framing the Extension educational agenda based on identified local and regional issues are pivotal in developing and maintaining demand-driven programs.

Open Source

Easy access to sharing and building on knowledge broadens possibilities for learners through self-actualization, entrepreneurship, and informed citizenship. Open and action-oriented relationships with communities have been a century-long hallmark of Extension. Land-grant universities, by expanding the sphere of engagement of their Extension services, enhance opportunities for successfully creating and incorporating market disruptions and expanding their customer base.

Culture

Extension and university engagement are tools and platforms of democracy, increasing the capacity for informed thought and social and economic change. The accelerating velocity of social and economic transformations and the technologies shaping these changes provide opportunities. Extension is a nexus for locally relevant knowledge in a global setting.

Identity and Staffing

The success of 21st century Extension professionals depends on the relevance and impact of their work. Separate from their role as content experts, Extension workers convene inclusive communities of interest and carefully weave partnerships to identify, create, and apply knowledge. Communication and marketing skills, supported by unbiased credibility, underlie Extension's future.

Conclusion

The relevance of these seven concepts no doubt varies by institution, and Extension's relationship to the academy is different at each land-grant university. This manifesto was produced by individuals from the western United States and provides a basis for conversations in other regions.

Acknowledgements

We thank those who helped make the summit event possible. Glen Whipple, University of Wyoming, led our planning committee, which also included Jon Boren, New Mexico State University; Brian Higginbotham, Utah State University; Doreen Hauser-Lindstrom, Washington State University; and Jackie Russell, Oregon State University.

Timberline Manifesto Signatories

Barbara Allen-Diaz
University of California

Jeff Bader
Montana State University

Randy Baldree
Washington State University

Jon Boren
New Mexico State University

Jan Carroll
Colorado State University

Barbara Chamberlin
New Mexico State University

Tim Cross
University of Tennessee

Esther Devall
New Mexico State University

Roxie Dinstel
University of Alaska Fairbanks

Charlotte Eberlein
University of Idaho

Bill Frost
University of California

Milton Geiger
University of Wyoming

Christine Geith
Michigan State University

Jeanne Gleason
New Mexico State University

Chris Greer
University of California

Doreen Hauser-Lindstrom
Washington State University

Bret Hess
University of Wyoming

Chuck Hibberd
University of Nebraska–Lincoln

Brian Higginbotham
Utah State University

Bruce Hinrichs
New Mexico State University

Kevin Kesler
Utah State University

Richard Koenig
Washington State University

James Lindstrom
University of Idaho

Deborah Maddy
Oregon State University

Linda Marie Manton
University of California

Paul McCawley
University of Idaho

CJ Mucklow
Colorado State University

Bill Nobles
Colorado State University

Scott Peters
Cornell University

Barbara Petty
University of Idaho

Scott Reed
Oregon State University

Renee Reijo Pera
Montana State University

Rick Richardson
New Mexico State University

Fred Schlutt
University of Alaska Fairbanks

Jeff Sherman
Oregon State University

Singeru Singeo
College of Micronesia

Juella Sparks
University of Alaska Fairbanks

Doug Steele
Texas A&M University

Ashley Stokes
University of Hawaii at Manoa

Cody Stone
Montana State University

Louis Swanson
Colorado State University

Mark Walker
University of Nevada

Glen Whipple
University of Wyoming

Kenneth White
Utah State University

References

Bull, N. H., Cote, L. S., Warner, P.D., & McKinnie, M. R. (2004). Is Extension relevant for the 21st century? Journal of Extension [On-line], 42(6) Article 6COM2. Available at: http://www.joe.org/joe/2004december/comm2.php

Franz, N. K., & Cox, R. A. (2012). Extension's future: Time for disruptive innovation. Journal of Extension [On-line], 50(2) Article 2COM1. Available at: http://www.joe.org/joe/2012april/comm1.php

Kellogg Commission on the Future of State and Land-Grant Universities. (1999). Returning to our roots: The engaged institution (Report 3). Washington, D.C.: National Association of State Universities and Land-Grant Colleges.

King, D., & Boehlje, M. (2013). A return to the basics: The solution for eXtension. Journal of Extension [On-line], 51(5) Article 5COM2. Available at: http://www.joe.org/joe/2013october/comm2.php

 

Commentary Discussion

Views expressed in this Commentary and the accompanying discussion forum do not necessarily reflect those of the Extension Journal Inc. board of directors or the Journal of Extension editor. Journal of Extension Commentary discussion forums remain open through two issues of the journal. Anonymous comments are not permitted. All comments are screened before publication for derogatory content—disagreement is acceptable, but comments should reflect a respectful exchange about the relevant issue(s).

Great Points 4 Strategic Plans

marco
Great fodder for discussion at November
National Forestry & Wood Products Extension Conference:
Learning from Our Past, Designing Our Future
Submitted On: 08/31/2015
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