The Journal of Extension -

Welcome to the Journal of Extension

The Journal of Extension (JOE) creates opportunities for professionals and students to publish intellectual, creative work; nurtures emerging scholars and new authors for success; encourages professional development; and advances the theory and practice of Extension.

JOE is a rigorous, peer-reviewed journal that brings the scholarship of university outreach and engagement to educators and practitioners around the world. All submissions undergo initial review by the editor. If advanced by the editor, Feature, Research in Brief, and Ideas at Work submissions undergo double-blind peer review. Commentary and Tools of the Trade submissions are reviewed solely by the editor.

The acceptance rate for manuscripts submitted to JOE is currently 24.5%.

For more information about JOE, consult About JOE and JOE FAQs. For information about writing for JOE, consult Guidance for Authors and all associated materials and resources.

June 2017 Volume 55 Number 3

Editor's Page

In the "Considering Audience" section of this Editor's Page, I explain the difference between the intended audiences for two types of JOE articles: Feature and Research in Brief. I also focus on the concept of audience in "June JOE Highlights," where I preview several offerings in the issue that directly or indirectly address the importance of Extension audiences.


Engagement of Health Volunteers: A Promising Approach for Meeting Community Needs
Washburn, Lisa T.
Extension has entered an era of unprecedented opportunity to affect family and community health. Taking action will challenge Extension to shift the way programs are delivered, engage a volunteer corps as partners, and value empowering others to address community challenges with their own solutions. This article describes a promising approach for expanding Extension's reach by engaging health-focused volunteers through the Extension Wellness Ambassador Program, where volunteers direct their efforts toward community projects they feel inspired by and compelled to address. Additionally, the article includes recommendations for building a health-focused volunteer corps within Extension.

Research In Brief

Increasing Invasive Plant Pest Early Detection Through Interagency First Detector Education
Stubbs, Eric A.; Burkle, Carla C.; Hodges, Amanda C.; Myers, Brian E.; Whilby, Leroy; Poplin, Ashley; Hoenisch, Richard; McCarthy, Rachel; Harmon, Carrie

A Salamander Tale: Effective Exhibits and Attitude Change
Rollins, Jeffrey; Watson, Sunnie Lee

Different Definitions and Great Expectations: Farmers' Market Consumers and Local Foods
Sneed, Christopher T.; Fairhurst, Ann

Understanding Residential Irrigation Users to Target Water Conservation Extension Programs
Warner, Laura A.; Lamm, Alexa J.

Using Public Opinions of Water Quality to Provide Direction for Extension
Kopiyawattage, Kumudu P. P.; Lamm, Alexa J.

Extension's Efforts to Help Kids Be SAFE: Evaluation of a Statewide Bullying Prevention Program
Duke, Adrienne; Norton, Jessica

The Impact of a Campus-Based 4-H Summer Conference Program on Youth Thriving
Arnold, Mary E.; Davis, Jamie M.; Lundeberg, Roberta

Using Demographic Survey Results to Target Master Gardener Volunteer Recruitment
Takle, Bryn; Haynes, Cynthia; Schrock, Denny

Ideas at Work

An Extension Application of the RE-AIM Evaluation Framework
Downey, Laura H.; Peterson, Donna J.; Donaldson, Joseph L.; Hardman, Alisha

The 2015 North-Central Idaho Wildfire Season: Impetus for Innovative Disaster Response Programming
Warren, William A.

A Framework for the Evaluation of Large-Scale Regional Conservation and Management Strategies
Diaz, John M.; Evans Fawcett, Jennifer; Jayaratne, K. S. U.; Bruce, Jackie

The Great Lakes School of Turfgrass Science: A Nine-State Online Collaboration to Improve the Turfgrass Short Course
Koch, Paul L.; Soldat, Douglas J.; Horgan, Brian P.; Bauer, Samuel J.; Patton, Aaron J.

Building and Managing Makerspaces in Extension
Francis, Dave; Hill, Paul; Graham, Dallin; Swadley, Emy; Esplin, Kaleb

The Seed to Supper Program and Its Effect on Low-Income Beginning Gardeners in Oregon
Edmunds, Brooke A.; Hadekel, Christine; Monnette, Pamela

Small-Scale Farmers Supplying Produce Commercially: Five Issues and Associated Buyer Questions and Implications for Extension
Vaughan, Barrett; Robinson, Miles

Demonstration-Based Education Generates Behavior Change Related to Conservation Practices
Smart, Alexander J.; Bauman, Peter J.; Boltz, Stan; Hemenway, Jeff

Beyond Lemonade Stands to Main Street Business Development: A Youth Entrepreneurship Curriculum
Zimbroff, Andrew; Schlake, Marilyn R.; Anderson-Knott, Mindy; Eberle, Nancy; Vigna, Diane

Tools of the Trade

Teaching or Facilitating Learning? Selecting the Optimal Approach for Your Educational Objectives and Audience
Wise, Dena A Tool for Usability Testing of Online Resources
Koundinya, Vikram; Klink, Jenna; Widhalm, Melissa

Using Geospatial Analysis to Align Little Free Library Locations with Community Literacy Needs
Rebori, Marlene K.; Burge, Peter

A Conversation Tool for Assessing a Food Pantry's Readiness to Address Diet-Related Chronic Diseases
Remley, Dan

Maximizing Use of an Extension Beef Cattle Data Set: Part 1—Calving Distribution
Ramsay, Jennifer M.; Hulsman Hanna, Lauren L.; Ringwall, Kris A.

Two Key Aspects of Maintaining Professionalism During a Conflict
Torretta, Alayne


A Strategic Plan for Introducing, Implementing, Managing, and Monitoring an Urban Extension Platform
Warner, Laura A.; Vavrina, Charlie S.; Campbell, Mary L.; Elliott, Monica L.; Northrop, Robert J.; Place, Nick T.
Florida's Strategic Plan for Extension in Metropolitan Regions reflects an adaptive management approach to the state's urban Extension mission within the context of establishing essential elements, performance indicators, key outcomes, and suggested alternatives for action. Extension leadership has adopted the strategic plan, and implementation efforts are under way. The successful future of urban Extension in Florida lies in fully embracing and monitoring the plan and recommendations therein. In this article, we describe the course of developing the strategic plan, which included the use of a modified Delphi process and a strategic adaptive management format. We encourage others to adapt our methods to develop plans to meet their specific needs and desired outcomes.

Using Social Marketing to Engage Extension Audiences: Lessons from an Effort Targeting Woodland Owners
Rickenbach, Mark; Greenberg, Jerry; Huffaker, Buddy; Knoot, Tricia; Koshollek, Alanna; Nielsen, Carol; Núñez, Jennifer; Simoni, Jen; Swenson, Steve
Social marketing involves applying traditional commercial marketing techniques to public good outcomes. We share findings from use of this approach in reaching woodland owners to promote sustainable forestry in southwest Wisconsin. We experimentally tested three direct mail campaigns. Each included two offers—a free handbook and a free forester visit, but the campaigns varied in terms of landowner segments and marketing messages. Key results across the campaigns include consistent performance of the offers (handbook 17%–19%, forester visit 3%–5%) but varied effects of segment and message. Our results suggest that social marketing can pay dividends in reaching landowners and, potentially, other Extension clientele, but there is more to learn.

Redefining the Concept of Learning in Cooperative Extension
Worker, Steven M.; Ouellette, Kristy L.; Maille, Alexa
For Extension educational programs to meet the educational needs of today's youths, families, and communities, Extension needs to expand "what counts" as learning. The purpose of this article is to define learning in the context of Extension. We summarize key aspects of the educational research literature by comparing two prevailing metaphors for learning: acquisition and participation. On the basis of the two metaphors, we developed a definition of learning, and we discuss the related implications for program and curriculum development, pedagogy, professional development, and assessment of learning.

The Journal of Extension

Debbie Allen
Journal of Extension

Eric Owens
Extension Journal, Inc.

Luann Boyer
Extension Journal, Inc.

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