Welcome to the Journal of Extension
The Journal of Extension (JOE) creates opportunities for professionals and students to publish intellectual, creative work; nurtures emerging scholars and new authors for success; encourages professional development; and advances the theory and practice of Extension.
JOE is a rigorous, peer-reviewed journal that brings the scholarship of university outreach and engagement to educators and practitioners around the world. All submissions undergo initial review by the editor. If advanced by the editor, Feature, Research in Brief, and Ideas at Work submissions undergo double-blind peer review. Commentary and Tools of the Trade submissions are reviewed solely by the editor.
The acceptance rate for manuscripts submitted to JOE is currently 24.5%.
June 2017 Volume 55 Number 3
Engagement of Health Volunteers: A Promising Approach for Meeting Community Needs
Washburn, Lisa T.
Extension has entered an era of unprecedented opportunity to affect family and community health. Taking action will challenge Extension to shift the way programs are delivered, engage a volunteer corps as partners, and value empowering others to address community challenges with their own solutions. This article describes a promising approach for expanding Extension's reach by engaging health-focused volunteers through the Extension Wellness Ambassador Program, where volunteers direct their efforts toward community projects they feel inspired by and compelled to address. Additionally, the article includes recommendations for building a health-focused volunteer corps within Extension.
Research In Brief
Increasing Invasive Plant Pest Early Detection Through Interagency First Detector Education
Stubbs, Eric A.; Burkle, Carla C.; Hodges, Amanda C.; Myers, Brian E.; Whilby, Leroy; Poplin, Ashley; Hoenisch, Richard; McCarthy, Rachel; Harmon, Carrie
A Salamander Tale: Effective Exhibits and Attitude Change
Rollins, Jeffrey; Watson, Sunnie Lee
Different Definitions and Great Expectations: Farmers' Market Consumers and Local Foods
Sneed, Christopher T.; Fairhurst, Ann
Understanding Residential Irrigation Users to Target Water Conservation Extension Programs
Warner, Laura A.; Lamm, Alexa J.
Using Public Opinions of Water Quality to Provide Direction for Extension
Kopiyawattage, Kumudu P. P.; Lamm, Alexa J.
Extension's Efforts to Help Kids Be SAFE: Evaluation of a Statewide Bullying Prevention Program
Duke, Adrienne; Norton, Jessica
The Impact of a Campus-Based 4-H Summer Conference Program on Youth Thriving
Arnold, Mary E.; Davis, Jamie M.; Lundeberg, Roberta
Using Demographic Survey Results to Target Master Gardener Volunteer Recruitment
Takle, Bryn; Haynes, Cynthia; Schrock, Denny
Ideas at Work
An Extension Application of the RE-AIM Evaluation Framework
Downey, Laura H.; Peterson, Donna J.; Donaldson, Joseph L.; Hardman, Alisha
A Framework for the Evaluation of Large-Scale Regional Conservation and Management Strategies
Diaz, John M.; Evans Fawcett, Jennifer; Jayaratne, K. S. U.; Bruce, Jackie
The Great Lakes School of Turfgrass Science: A Nine-State Online Collaboration to Improve the Turfgrass Short Course
Koch, Paul L.; Soldat, Douglas J.; Horgan, Brian P.; Bauer, Samuel J.; Patton, Aaron J.
Building and Managing Makerspaces in Extension
Francis, Dave; Hill, Paul; Graham, Dallin; Swadley, Emy; Esplin, Kaleb
The Seed to Supper Program and Its Effect on Low-Income Beginning Gardeners in Oregon
Edmunds, Brooke A.; Hadekel, Christine; Monnette, Pamela
Small-Scale Farmers Supplying Produce Commercially: Five Issues and Associated Buyer Questions and Implications for Extension
Vaughan, Barrett; Robinson, Miles
Demonstration-Based Education Generates Behavior Change Related to Conservation Practices
Smart, Alexander J.; Bauman, Peter J.; Boltz, Stan; Hemenway, Jeff
Beyond Lemonade Stands to Main Street Business Development: A Youth Entrepreneurship Curriculum
Zimbroff, Andrew; Schlake, Marilyn R.; Anderson-Knott, Mindy; Eberle, Nancy; Vigna, Diane
Tools of the Trade
UserTesting.com: A Tool for Usability Testing of Online Resources
Koundinya, Vikram; Klink, Jenna; Widhalm, Melissa
Using Geospatial Analysis to Align Little Free Library Locations with Community Literacy Needs
Rebori, Marlene K.; Burge, Peter
Maximizing Use of an Extension Beef Cattle Data Set: Part 1—Calving Distribution
Ramsay, Jennifer M.; Hulsman Hanna, Lauren L.; Ringwall, Kris A.
Two Key Aspects of Maintaining Professionalism During a Conflict
A Strategic Plan for Introducing, Implementing, Managing, and Monitoring an Urban Extension Platform
Warner, Laura A.; Vavrina, Charlie S.; Campbell, Mary L.; Elliott, Monica L.; Northrop, Robert J.; Place, Nick T.
Florida's Strategic Plan for Extension in Metropolitan Regions reflects an adaptive management approach to the state's urban Extension mission within the context of establishing essential elements, performance indicators, key outcomes, and suggested alternatives for action. Extension leadership has adopted the strategic plan, and implementation efforts are under way. The successful future of urban Extension in Florida lies in fully embracing and monitoring the plan and recommendations therein. In this article, we describe the course of developing the strategic plan, which included the use of a modified Delphi process and a strategic adaptive management format. We encourage others to adapt our methods to develop plans to meet their specific needs and desired outcomes.
Using Social Marketing to Engage Extension Audiences: Lessons from an Effort Targeting Woodland Owners
Rickenbach, Mark; Greenberg, Jerry; Huffaker, Buddy; Knoot, Tricia; Koshollek, Alanna; Nielsen, Carol; NÃºÃ±ez, Jennifer; Simoni, Jen; Swenson, Steve
Social marketing involves applying traditional commercial marketing techniques to public good outcomes. We share findings from use of this approach in reaching woodland owners to promote sustainable forestry in southwest Wisconsin. We experimentally tested three direct mail campaigns. Each included two offers—a free handbook and a free forester visit, but the campaigns varied in terms of landowner segments and marketing messages. Key results across the campaigns include consistent performance of the offers (handbook 17%–19%, forester visit 3%–5%) but varied effects of segment and message. Our results suggest that social marketing can pay dividends in reaching landowners and, potentially, other Extension clientele, but there is more to learn.
Redefining the Concept of Learning in Cooperative Extension
Worker, Steven M.; Ouellette, Kristy L.; Maille, Alexa
For Extension educational programs to meet the educational needs of today's youths, families, and communities, Extension needs to expand "what counts" as learning. The purpose of this article is to define learning in the context of Extension. We summarize key aspects of the educational research literature by comparing two prevailing metaphors for learning: acquisition and participation. On the basis of the two metaphors, we developed a definition of learning, and we discuss the related implications for program and curriculum development, pedagogy, professional development, and assessment of learning.