Journal of Extension

August 2004
Volume 42 Number 4

A Case Study on Marketing the Florida Cooperative Extension Service

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Table 1.
IFAS/Extension Activities and Impacts for 1999 and 2000, Statewide and Selected Counties

  IFAS/Extension Activities and Impacts for 1999 & 2000, Statewide and Selected Counties
  Statewide Alachua Monroe St. Lucie
  1999 2000 %
change
1999 2000 %
change
1999 2000 % change 1999 2000 % change
Letters / E-mail
300,600
598,194
99.0%
9,258
6,396
-30.9%
178
2,005
1026.4%
6,845
6,508
-4.9%
Office Visits
183,031
199,786
9.2%
1,446
1,195
-17.4%
517
183
-64.6%
1,473
9,218
525.8%
Calls
620,583
769,019
23.9%
6,018
6,406
6.4%
2,535
1,678
-33.8%
3,952
7,446
88.4%
Visits to Clientele
99,151
105,352
6.3%
332
266
-19.9%
314
121
-61.5%
1,408
1,449
2.9%
Learning Events
54,073
92,144
70.4%
245
262
6.9%
108
154
42.6%
304
1,204
296.1%
Participants
1,353,584
2,721,438
101.1%
8,637
7,107
-17.7%
3,179
5,756
81.1%
37,750
159,812
323.3%
Instruction hours
756,618
8,202,651
984.1%
453
13,778
2941.5%
3,526
96,617
2640.1%
937
45,330
4737.8%
Mass media used
11,859
1,870,539
15673.2%
98
110
12.2%
72
91
26.4%
481
1,256
161.1%
Contacts through mass media
131,522,953
n/a
 
13,430
4,319,137
32060.4%
602,840
n/a
 
391
n/a
 
Web page hits
342,462
3,689,927
977.5%
2,152
6,742
213.3%
42
421
902.4%
344,355
4,708
-98.6%
Materials prepared
75,681
121,462
60.5%
77
64
-16.9%
45
78
73.3%
1,184
7,641
545.4%
Direct mailings
1,156,077
2,036,076
76.1%
10,753
23,355
117.2%
2,070
2,592
25.2%
14,056
23,940
70.3%
Other materials distributed
1,169,904
2,309,454
97.4%
1,086
1,678
54.5%
1,209
11,044
813.5%
1,699
134,916
7840.9%
Number of Volunteers
41,781
58,649
40.4%
336
424
26.2%
96
184
91.7%
2,213
2,655
20.0%
Hours training volunteers
41,810
160,013
282.7%
166
641
286.1%
1,579
682
-56.8%
960
7,219
652.0%
Hours volunteered
1,726,962
2,575,149
49.1%
17,963
31,303
74.3%
11,523
2,221
-80.7%
28,637
40,145
40.2%
Volunteer contacts
2,711,722
4,121,688
52.0%
19,347
4,217
-78.2%
1,624
975
-40.0%
38,006
59,332
56.1%
Source: UF Statewide Annual Impact Reports for 1999 and 2000

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