Journal of Extension

February 2003
Volume 41 Number 1

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Contents

Editor's Page
Editor's Page
"JOE by the Numbers--2002" reports on submission, readership, and review rates for 2002. "JOE Needs Good Commentaries" talks about why we need Commentaries and calls attention to some good examples.
Feature Articles
Integrating Development of Extension Materials and Formative Informal Evaluation: Land Application of Sewage Sludge as a Case Example
Krogmann, Uta; Gibson, Virginia
Due to the controversial nature of land application of sewage sludge (biosolids), the development of an Extension program and Extension materials to provide agents and farmers with information on this topic was stalled in its initial stages for several years. Informal evaluation techniques (semi-structured interviews, meeting evaluations, peer-reviews, pre-testing) enabled a consensus-building process with frequent opportunities for constructive feedback, without which technical guidelines and fact sheets might still not exist. One novel aspect of our Extension program and materials related to land application is that they attempt to address social and legal issues in addition to technical issues.
The Oneida County 4-H Conservation Field Days Conflict
Brown, Stephen C.; Vonhof, Sarah; Kelley, Alicia
In its 30-year history, New York's Oneida County 4-H Conservation Education Field Days program generated no known controversy. That trend changed radically when a citizens group shot undercover video footage portraying the event as "children being brainwashed into thinking guns, hunting and trapping are okay." The video aired statewide and resulted in a national controversy. Oneida County 4-H responded by trying to build consensus among the organizations involved, but discovered that this was not possible. This article relates the events that precipitated this conflict, and examines the various perspectives on the conflict held by the three major organizations involved.
University Extension and Urban Planning Programs: An Efficient Partnership
Kotval, Zenia
Community-university partnerships have taken many forms as higher educational institutions assess their "engagement" while at the same time communities attempt to tap academia for needed resources. This article describes and evaluates the partnership developed between Extension and Urban and Regional Planning Program at Michigan State University, Urban Planning Partnerships. It is a model that provides an opportunity for a university to strengthen its links to communities throughout its state. It is a partnership that facilitates the experiential 1eaming needs of urban planning students while assisting urban Extension staff with capacity-building resources.
Graduation: From National Initiative to Base Program
Betts, Sherry C.; Peterson, Donna J.; Roebuck, James C.
The Cooperative Extension System supports base programs and national initiatives that provide direction for educational programming across the country. This article presents results of a study of the graduation of the CYFAR National Initiative into base programs. The Organizational Change Survey, designed to document the current state of and changes in a state's ability to develop and sustain effective programs for children, youth, and families, was first conducted in late 1997 to mid-1998 and was repeated in late 2000 to mid-2001. Results are presented from 22 states that participated both times. Implications for the implementation and graduation of other national initiatives are discussed.
A Facilitated Prioritization Process: An Application in the Forest Sector in Honduras
Dunn, Michael A.; Vlosky, Richard P.; Chavez, Arturo
This article describes an application of an Extension-oriented facilitated goal prioritization process conduced for national forest sector development in Honduras. The process can be employed in many settings that require stakeholder input. This article describes the consensus ranking of priority actions and generation of most doable actions. The results of this project will be used as an input in national forest-sector strategic planning in Honduras.
Program Development in a Political World--It's All About Impact!
Diem, Keith G.
Impact is the difference we make in people's lives as a result of programs we conduct. To be effective, they must ultimately change people's attitudes or behavior, or benefit society in other ways. Measuring impact is part of evaluation, and it must be considered while a program is being developed, not after-the-fact. Most Extension staff are already experts in conducting outstanding programs but don't always take the final steps to evaluate, summarize, and market the impacts of such outstanding programs. This article presents a process for developing and promoting Extension educational programs that yield impact.
Research in Brief
Employees and Food Safety: Is Training Important to Food Service Managers?
Hine, Susan; Thilmany, Dawn; Kendall, Pat; Smith, Ken
A sample of food service managers were surveyed regarding the value they placed on food safety training: whether they would provide higher pay or bonuses for trained new workers or pay a fixed amount for current employee training. They were also asked how important public image was to their business. Approximately 72% indicated they would be more likely to hire food safety trained workers, and 50% would be willing to pay higher wages to those trained. Finally, given tight labor supplies for this sector, 93% were willing to hire trained Welfare-to-Work participants. However, other barriers to hiring these participants remain.
Beef Quality Assurance from Farm to Fork: Development of a Pilot Program in Farm to Table Food Safety
Lardy, Gregory P.; Garden-Robinson, Julie; Stoltenow, Charlie; Marchello, Martin J.; Lee, Lisa
The goal of the project described here was to develop an interdisciplinary 3-day food safety training program. Course material for this program included content focused on food safety issues at the pre-harvest (farm, ranch, feedlot), post-harvest (slaughter and fabrication), and consumer (foodservice, retail, home) level. A pre-and post-test were given to each participant to assess the impact of this training program. Pre-test scores averaged 62%, while post-test scores averaged 87%. The 3-day interdisciplinary food safety course was effective at increasing constituent knowledge of food safety issues related to beef production and consumption from farm to fork.
Dishwashing and Water Conservation: An Opportunity for Environmental Education
Emmel, JoAnn M.; Parrott, Kathleen; Beamish, Julia
Technological advances have continued to improve the cleaning and water efficiency of automatic dishwashers. However, research indicates consumers waste water and energy during the dishwashing process through their actions and decisions. To gain more current information on consumer dishwasher usage, a major university conducted a kitchen usage study that asked questions about dishwashing. The study found that consumers use water unnecessarily by pre-rinsing dishes at the sink before placing them into the dishwasher. Numerous factors underlie this behavior. It seems clear that consumer education about proper dishwashing procedures is needed.
Educator Beliefs Regarding Computer-Based Instruction
Swann, D. LaDon; Branson, Jr., Floyd; Talbert, B. Allen
The purpose of the mixed quantitative/qualitative study discussed here was to ascertain the beliefs Purdue Extension Resources have regarding Computer-Based Instruction (CBI) for in-service training. Seventeen educators participated in the in-service training using two of five technical sections from an aquaculture CD-ROM tutorial. Educators completed pre-training questionnaires, content assessments, post-instruction evaluations, and follow up interviews. Educators participating in this study had favorable views toward the use of CBI for in-service training programs. The ability to spend less time out of their county and to review materials after the training were two of the key CBI benefits cited by educators.
Newsletters: Treasures or Trash? Parenting Newsletter Series Results in Positive Behavior Changes
Garton, Martha; Hicks, Kelly; Leatherman, Miriam; Miltenberger, Margaret; Mulkeen, Patricia; Nelson-Mitchell, Lorella; Winland, Carol
The study discussed here was designed to learn if parents of kindergarten children would report a change in parenting behavior based on reading parent education newsletters. The study was done in a rural area where valued face-to-face parenting education is often impossible, given the current norm of parent's lifestyles and the climate of Extension cost restrictions. The study used a post and then pre questionnaire with a sampling of parents. The study concluded that parents of kindergarten children read the newsletters and changed parenting behavior practices, thus validating the use of newsletters as a parent education tool for this audience.
Effect of Integrating a Sportfishing Curriculum into a Camp Program on the Knowledge, Awareness, and Attitudes of Participating Youth
Koupal, Keith; Krasny, Marianne
We evaluated the effect of incorporating a sportfishing and environmental curriculum into a short-term summer camp program on participating youths' knowledge of fishing and biology/ecology, awareness of ethical behavior, and attitudes concerning fishing and saving the environment. Using a pre-/post-survey of camp participants, we determined that the program was successful in developing youth knowledge related to fishing skills and biology/ecology, but did not affect ethical behavior awareness or attitudes of participants. Although longer-term programs may be needed to affect youth attitudes, camp programs offer the opportunity to increase knowledge among a large number of youth with a minimal investment in staff time.
Ideas at Work
Serving Rural Asian American and Latino Families and Their Communities: A Call for a Rural Paradigm Shift
Viramontez Anguiano, Ruben P.; Kawamoto, Walter T.
The United States rural cultural tapestry continues to be redefined as the country begins a new millennium. In particular, the Asian American and Latino family populations have burgeoned over the last 10 years as the first and second fastest growing populations in the country. This article discusses a working paradigm that illustrates how Extension family consumer scientists and other family specialists can work collectively with rural Asian American and Latino family to promote family and community life.
Designing Nutrition Education Programs to Reach Mexican American Populations
Robinson, Sharon F.; Anding, Jenna; Garza, Bertha; Hinojosa, Ileana
Over 6 million Mexican Americans live in the state of Texas. Hispanic women have a higher incidence of diet-related birth defects than the general population. To address this health disparity, an education outreach program was developed. A culture-centered approach consisting of the formation of a culturally diverse working team, client focus groups, materials development, pilot testing by trained paraprofessionals, and a day-long workshop for professional and lay educators was employed. This program used content specialists and local faculty to develop a relevant education program for a specific population.
Electronic "Ask a Master Gardener" Answers Gardening Questions
Hockenberry Meyer, Mary; Jarvis, Beth R.
After 7 months, a new electronic system of answering e-mail gardening questions from the public had received 1,042 questions. Thirteen Master Gardeners throughout Minnesota access the questions and respond to clients within 48 hours. Answers are posted on a WebBoardTM at the site for anyone to read. Questions are similar to the traditional gardening questions handled on the phone hotlines, with trees and perennials being the most popular topic. The public appreciates the flexibility and convenience of the program.
Pennsylvania Gardener Selects Plant Evaluation Program
Sellmer, James C.; Berghage, Robert D.; Michael, Alan H.; Bilik, Toni
The Pennsylvania Gardener Selects (PGS) program represents a unique educational, evaluation, and marketing program that expands the opportunities for Master Gardener input and activity while benefiting the green industry and gardeners statewide. Through the PGS program, Master Gardeners have learned to evaluate plants, develop educational programs for the general public, and participate directly in the selection and marketing of superior plants for the consumer and commercial marketplace. The PGS program has been warmly received by the industry. Since 1999, the PGS program has grown to include 44 gardens in 39 of the 67 counties of Pennsylvania.
Strategies for Successful Retirement: A 5-Part Series Teaching People How to Plan for Retirement
Jones, Kurt M.
The approach to teaching investment and retirement classes described in this article was spread out over a 5-week period. The series of classes includes four classroom sessions and one individual consultation with a certified financial planner. Of those participants surveyed after 5 months, 57% had made changes, and 28% more still planned to make changes in their investments. Participants also appreciated the individualized financial plan developed during the course and used it to make financial decisions.
Something Different: Forestry Training for Land Trusts
Rickenbach, Mark G.
Increasing public interest and awareness about the use of forests provide an opportunity for forestry Extension to reach new learners. Given their growing role in land conservation and protection, land trust members and staff have a growing impact on forests and their use. This article describes our experience in providing educational programming to these new learners and how they differ from our "traditional" learners. The article provides Extension faculty, forestry or otherwise, with three recommendations to consider when offering Extension programs to land trusts members and staff.
Tools of the Trade
Public Issues Education Projects: Meeting the Evaluation Challenges
Grudens-Schuck, Nancy
Evaluating and monitoring routine Extension projects is hard enough. Programs that feature concepts like public issues education (PIE), public dialogue, or civic engagement are even more challenging. Familiar "rules and regs" of good evaluation still apply, but hints, warnings, and new resources can help. After 10 years of Extension PIE initiatives, there are also examples of evaluations of PIE that can guide planning.
The Plant Management Network: A New Online Source of Applied Plant Science Information
Ash, Cynthia L.; Moore, Kenneth J.
The Plant Management Network (PMN) is a new online, multi-disciplinary, plant science network of peer-reviewed journals and applied plant information serving as an important resource for Extension professionals and their audiences. PMN is designed to extend Extension research and information out to growers, advisors, and the Extension community. In addition to the journals, partner publications, and image gallery--presently searchable on the site--new features are being prototyped, including scripted PowerPoint presentations, online posters, and continuing education modules. Articles are published on PMN within 1-3 weeks of acceptance, without charge. Individuals and partner organizations support the PMN through annual subscriptions.
A Web Site for Interpreting Drinking Water Quality Analyses
Walker, Mark; Moore, Robert
Owners of private domestic wells submit samples to analytic laboratories to determine whether their water supplies are safe to drink. Reports from such analyses present a wide range of information, some of which has human health implications, and some of which does not. We developed a Web site that corresponds with a commonly used suite of analyses that reports 27 chemical and physical characteristics of water samples. Our Web site helps to interpret the results by offering brief statements and clear graphics related to existing standards and guidelines after Web site visitors add information to a sequence of forms.
Tools for Cooperative Extension's Efforts in Historic Preservation
Tremblay, Jr., Kenneth R.
Historic preservation is important to community development as well as architectural history. Cooperative Extension's efforts in the historic mining town of St. Elmo are described, focusing on the tools used in the project. A book was produced that was donated to and sold by the local property owners association to raise matching money for a preservation grant proposal. A coordinated effort between Cooperative Extension and community members to write a grant was rewarded with funding to restore the historic town hall. These efforts should result in the preservation of historically significant buildings and an increase in tourism.
Integrated Pest Management Poster for Farm Markets
Infante-Casella, Michelle; Nitzsche, Peter; Ingerson-Mahar, Joseph; Holmstrom, Kristian
Unlike organic producers, who widely advertise their produce as organically grown, very few farmers using IPM practices advertise their produce as IPM grown. An IPM poster was developed for farmers asking for help in educating their customers. The posters were displayed in 10 farm markets in New Jersey. The posters and accompanying fact sheets stimulated public interest. Additionally, the poster was well received by the participating growers, and there have been many inquiries about further distribution or availability. The poster is general enough to be used in other states and is available through the Rutgers Cooperative Extension Office of Pest Management.
Cowboy Obstetrics--A Calving Primer
Hawkins, James N.; Zollinger, William A.; Williams, Shannon K.
Dystocia plagues cattle producers throughout Idaho. A team of Extension educators and specialists designed a curriculum and conducted calving schools to teach dystocia management principles and demonstrate methods to reduce stress during birth and enhance the potential for calf survival. Over 300 ranchers and ranch employees attended the intensive, 1-day schools. Pre- and post-tests showed a 47 to 58% increase in attendees' knowledge about dystocia and dystocia management practices. Follow-up telephone surveys conducted 9 months later indicated attendees retained at least a portion of the information taught and saved an average of 1.6 calves per ranch.
Questions & Answers for Authors
Q&A for Authors
Submission Instructions
Instructions for Submitting Articles
Review and Evaluation Process
Review and Evaluation Process
Peer Reviewers and Board
Board
Peer Reviewers

 


Editor's Page

In "JOE by the Numbers--2002," I give submission, readership, and review rates for 2002. In "JOE Needs Good Commentaries," I talk about why we need Commentaries and call attention to some good examples.

JOE by the Numbers--2002

Submission & Readership Rates

2002 was another very good year for JOE. Authors submitted 189 articles to JOE. That's 23 articles fewer than 2001's all-time high of 212 submissions but above submission rates for 2000 and 1999.

Readership rates continue to climb. In 2002, the JOE site had 562,774 visitors who viewed 1,310,318 pages of the journal. That's a 36% increase in visitors from 2001 and a 40% increase in pageviews (a more accurate measure than "hits"). From 2000 to 2002, the number of visitors to JOE increased by 104%, and the number of pageviews increased by 98%.

In 2002, readers from 139 countries visited JOE. For an alphabetical list of those countries and much more, visit JOE Usage Statistics.

Editorial Review Rates

As you know, JOE employs a two-tiered review system. As editor, I review each submission to determine whether or not it is suitable to be sent out to our "blind" reviewers.

If it isn't, I return the submission to the author with (often substantive) revision suggestions. (See my April 2001 "Editor's Page" for some of the things I look for.)

In 2002, I:

  • Rejected ~ 6% of submissions as unsuitable for JOE;
  • Returned ~ 40% to authors for revision; and
  • Accepted ~ 54% as suitable to be sent to reviewers (or, in the case of Commentary and Tools of the Trade articles, suitable for publication).

So much for the first tier.

"Blind" Review Rates

The second tier of the JOE review system involves our wonderful JOE reviewers. (I say "wonderful" based both on my own evaluation of their reviews and on the many complimentary comments I get about them from authors.)

Of the 2002 submissions that have been completely through the "blind" review process:

  • ~ 8% have received an average rating of "Use Ideas & Start Over";
  • ~ 20% have received a rating of "Major Revision Needed";
  • ~ 57% have received a rating of "Minor Revision Needed"; and
  • ~ 15% have been accepted for publication.

The two tiers in the JOE review system add up to a unique combination of academic rigor and professional development. JOE both "keeps the bar high" and helps authors get published.

JOE Needs Good Commentaries

Perhaps you noticed that the December 2002 JOE had no Commentary articles. This issue doesn't have any, either. JOE needs good Commentaries--and so does Extension.

Times are tough on the financial front. And it's difficult to avoid a "bunker mentality" when "retrenchment" seems to be the watchword. But this is when we need vision and challenge and passion the most.

What do I mean by "good Commentaries"? See the JOE Submission Guidelines. I also talk about that in my August 2001 "Editor's Page", but showing is often more effective than telling:

See what I'm talking about? If these Commentaries don't inspire you to comment on an issue of concern to Extension, to initiate discussion or debate, maybe the other 16 excellent and varied Commentaries published over the last 3 years will.

I've run out of space (and time) to talk about this issue of JOE, but the 24 fine articles speak for themselves.

Laura Hoelscher, Editor
joe-ed@joe.org

 


Integrating Development of Extension Materials and Formative Informal Evaluation: Land Application of Sewage Sludge as a Case Example

Uta Krogmann
Cooperative Extension Solid Waste Specialist
Department of Environmental Sciences
Internet Address: krogmann@aesop.rutgers.edu

Virginia Gibson
Research Associate
Center for Environmental Communication
Internet Address: gibson@aesop.rutgers.edu

Rutgers University
New Brunswick, New Jersey

Background

In New Jersey, 66% of the 252,926 metric dry tons per year (N.J., 1999) of sewage sludge (biosolids) are land applied (42% out-of state, 58% in-state) (T. Pilawski, personal communication, 1999). This follows an increasing trend to land apply sewage sludge as a primary disposal option in the U.S. Despite this, land application of sewage sludge remains controversial in the agricultural community of New Jersey, the most densely populated state in the U.S. There are a number of issues associated with land application in New Jersey:

  • The population density of New Jersey ensures that new housing developments are often adjacent to agricultural areas, and controversies about land use and farming practices often erupt at the local level.
  • Southern New Jersey soils are shallow, acidic, and sandy. Shallow groundwater tables in much of the state make constituents of fertilizers and soil amendments more prone to leaching into groundwater.
  • In southern New Jersey, vegetables and fruits are major commodities, and consumers may be sensitive about produce that has been in contact with sewage sludge because produce is often eaten raw.

Controversy over sewage sludge application can be due to numerous factors, including local management problems such as odors, vectors, stockpiling, and truck traffic. Other reasons include uncertainties and disagreements concerning the safety and appropriateness of sewage sludge land application among researchers, regulatory authorities, environmental groups, and the general public.

Due to the controversial nature of this topic, the development of an Extension program and Extension materials to provide Rutgers Cooperative Extension (RCE) agents and farmers with information on this topic was stalled in its initial stages for several years in New Jersey. As a result, a new approach was taken to develop an RCE program and Extension materials in a manner intended to minimize dissent and meet the pressing needs of Extension agents to provide materials on the subject to farmers.

This article discusses how simultaneous Extension material development and formative informal evaluation efforts can be applied to develop more responsive Extension programs for controversial issues, with land application of sewage sludge in New Jersey as a case example.

It summarizes one informal approach to gaining feedback (formative evaluation) on process and materials as they are developed. The purpose in this specific case was to gain feedback from Extension agents, farmers, Rutgers faculty, and external experts (using methods of semi-structured interviews, meeting evaluations, peer- reviews and pre-testing). The feedback was used to guide and improve the start of an Extension program on the controversial topic of land application of sewage sludge and specifically the development of related Extension materials. This approach was designed to better understand stakeholder concerns and to meet the needs of Extension agents and farmers.

Approach

If formative informal evaluations are an integral part of the process, evaluation results can provide feedback to guide and improve the process of developing Extension educational materials for a new Extension program. The data that evaluations can provide are disparate, including objective data concerning Extension agents' and agricultural community's needs, reinforcement to improve decision making regarding allocation of resources, and data to buttress decision making about policies that affect farmers.

In this case, the Extension materials included RCE's technical guidelines for land application of sewage sludge (RCE, 2001) and fact sheets for agricultural Extension agents and, eventually, farmers as target audiences (RCE, 2000). While RCE's guidelines provide technical information regarding land application, the fact sheets are for a lay audience, dealing with social, legal procedural, and technical issues. The process steps and the methods of gaining feedback to get a program started and to develop Extension materials on land application of sewage sludge are summarized in Table 1.

Table 1.
Overview of Extension Material Development and Its Formative Informative Evaluations

Process Steps

Method of Feedback Acquisition

People Involved

Preparation for Extension workshop

In-depth, semi-structured telephone interviews

Interviewer: Professional

Evaluated: 5 Extension agents

Workshop for Extension agents and specialists to initiate discussion

Meeting evaluation forms

Evaluated: 21 Extension agents and specialists*

Biosolids Working Group to develop RCE's technical guidelines and fact sheets

Meeting evaluation forms

Evaluated: Working group of 11 Extension agents and specialists

Development of fact sheets and RCE's guidelines

Peer-review, Pre-testing of fact sheets with target audiences

Peer-reviewers: Biosolids Working Group, Rutgers faculty, external experts, Center for Environmental Communication Pre-testers: County Board of Agriculture, farmers (about 10 per fact sheet)

*Only 13 responded because not everyone stayed to the end of the workshop due to other commitments.

An informal evaluation approach was used because solving a problem rather than conducting rigorous qualitative research was the priority. Furthermore, funding was limited. A qualitative evaluation approach was used to guide and improve the process in iterative steps, which would have been more difficult to accomplish with less flexible, standardized quantitative evaluation methods.

However, we emphasize that this is not rigorous social science research because our evaluation approach was limited not only by the sample size of the population (selected Extension agents in New Jersey) but also by the questions that were asked. Questions were focused on program development or on the clarity of materials that were developed. They did not test the targeted audience's understanding of the materials (e.g., questions about facts) or ask questions that dealt with their perceptions of risk. Also, this program did not employ quantitative methodologies. Information on more rigorous social science approaches to evaluation can be found in Patton (1997) or Morgan, Fischhoff, Bostrom, Lave, & Atman (1992).

Results of This Process

Workshop Preparation and Telephone Interviews

Five agricultural agents in field, fruit, and vegetable crop areas were interviewed using a semi-structured interview method. These interviews were not meant to be generalized to all agricultural Extension agents, but rather to develop a better in-depth understanding of agents' feelings and concerns.

The interviewees were selected by so-called purposeful sampling of information rich cases (Patton, 2001). The interviewer chose the interviewees from a list of agricultural agents who were known to be involved with the topic and who specialized in different commodity areas. Because only five interviews were conducted, these results were used to develop a workshop agenda, but general conclusions could not be drawn. The interviewer was not part of RCE, was previously trained as a professional interviewer, and was not involved with this issue before. Despite differences in answers, a substantial overlap was found in these interviews (Table 2).

Table 2.
Summary of Telephone Interviews

Question

Responses

Who calls Extension agents about sewage sludge?

  • Farmers.
  • One respondent said, "There is a huge stigma amongst the farmers currently, of the negative image associated with sewage sludge. I get approached by them individually, because they do not want their neighbors or other farmers to know they are applying sludge, or considering applying it."
  • Requests from homeowners, environmentalists, and local officials were far less frequent.

How often do you receive calls?

  • All agents were asked frequently.
  • Agents were often called after publications of articles or after marketing efforts by salesmen in the area.

Do you have enough information to answer them?

  • All agents needed more information.
  • Some said that in the absence of hard information their approach was one of deferral and distancing.

What kind of information do you need?

  • Some agents needed more technical information.
  • Some asked for information about social and legal issues, such as liability, land value, and public perception. One respondent said "It is pretty clear to me what the technical issues are, but there needs to be more discussion of the scientific uncertainty and how to explain this, the political issues, and the social issues. For example, liability and protecting the interests of the landowners."

What issues and questions would you like to see addressed in the workshop?

  • Human health effects,
  • Land value,
  • Rutgers' official position on this topic,
  • RCE's technical guidelines for land application.

What would you like to see happen at the workshop?

  • The generation of a list of concerns,
  • A discussion about how to reach consensus regarding what agricultural agents tell farmers,
  • A discussion about the status of the RCE's technical guidelines for land application,
  • A discussion about "where we will go from here."

Previous program development efforts in this area at RCE had focused solely on technical issues. However, these initial interviews showed that social and legal issues were just as important. The interviews also showed that the interviewed agents had concerns regarding land application that they wanted to articulate and that they felt that technical guidelines were needed to enable agents to respond appropriately to farmers' inquiries. Using data results from the interviews, the following workshop agenda was developed:

  • Listing and ranking of concerns about land application of sewage sludge.
  • Discussion of concerns with experts from the Cornell Waste Management Institute. This was requested by agricultural agents who had heard about the publication "Case for Caution," which raises concerns about land application of sewage sludge.
  • Status of RCE's technical guidelines for land application and Rutgers' official position on land application.

Workshop and Meeting Evaluations

Twenty-one agricultural agents and specialists volunteered to participate in this workshop. This was considered a large number of participants because it was the beginning of the growing season, the busiest time of the year for agents. Because all stakeholders were so anxious to resolve the issues involved, the workshop could not be scheduled at a more convenient time.

At the beginning, all participants described their top three concerns regarding the use of sewage sludge, and a list of concerns was created. Extension agents' and specialists' concerns, in order of priority were:

  • Liability,
  • Quality of sewage sludge,
  • Limitation of future land use,
  • The need for RCE's technical guidelines, and
  • Unknowns.

During the discussion about the need for RCE's technical guidelines, a representative of the RCE administration emphasized how important it is that all information RCE provides is supported by sound scientific studies. During the discussion about "where to go from here," the suggestion to form an RCE Biosolids Working Group was made. The tasks of the group were 1) to develop fact sheets, including a fact sheet entitled "Questions to Ask Before Considering Application on Farmland" for farmers and Extension agents, and 2) to review and revise RCE's technical guidelines for land application of sewage sludge on agricultural land.

Thirteen of the 21 participants filled out the evaluation forms after the meeting. Only 13 responded, because, due to the inconvenient time, some individuals left early. All of the evaluations indicated that the meeting was well organized, productive, and useful for their work. When asked about the usefulness of various agenda items, respondents considered the initial discussion about their concerns and the discussion with the Cornell Waste Management Institute most useful. When asked what topics they would like to have covered at future meetings, respondents mentioned:

  • RCE's technical guidelines,
  • Health issues,
  • New crops,
  • Effect of heavy metals on horticultural crops,
  • Outreach materials used in surrounding states, and
  • Growers' perceptions.

In addition, several requested the chance to review RCE's technical guidelines as they were revised. When asked for additional comments, one respondent said, "We have waited long enough. Make this a high priority, and make a stand on what we want to say to growers and the public."

The evaluation form included a list of potential fact sheet topics, which was created based on the telephone interviews. Two issues received top ranking, liability and technical guidelines for sewage sludge use. These issues were followed in importance by sewage sludge quality and variability, heavy metals in sewage sludge, regulations, and human health issues.

Biosolids Working Group and Meeting Evaluations

The Biosolids Working Group consisted of 11 members, mostly Extension agents and specialists. Areas of expertise included:

  • Field and forage crops,
  • Vegetable crops,
  • Dairy livestock,
  • Soil fertility,
  • Solid waste management, and
  • Environmental communication.

The diversity of the group ensured that various aspects of sewage sludge land application were covered. In order to include more Extension personnel in the discussion, members of the working group discussed relevant issues in their commodity groups. When necessary, other experts and commodity groups were contacted for factual advice. For example, an environmental law professor was contacted about legal issues.

During the nine subsequent working group meetings, members presented information about certain topics, which were identified at each previous meeting, and RCE's technical guidelines and fact sheets were reviewed. After RCE's technical guidelines were revised and the fact sheets were drafted based on working group discussions, the outreach materials were discussed with the RCE administration, which would be ultimately responsible for the release of the developed materials. A lot of time was spent preparing for each meeting to ensure they would be productive and to reduce the number of meetings necessary to accomplish the task.

All meetings were anonymously evaluated. The responses indicated that the meetings were considered very productive, well organized, and useful for the audience. Therefore, not many improvements from meeting to meeting were needed. There were only a few comments that needed to be addressed, such as "Keep closer control over the agenda items. Although the discussion was good, we moved around a lot."

Peer-Review and Pre-Testing

Based on feedback from interviews, evaluations, and meetings, the working group revised RCE's technical guidelines for land application of sewage sludge and developed eight new fact sheets. Fact sheet topics are:

  • Questions to Ask Before Considering Application on Farmland
  • Regulations and Guidelines
  • Different Types of Sewage Sludge
  • Guidelines for Land Application in Agriculture
  • Heavy Metals
  • Soil Amendments and Heavy Metals
  • Organic Contaminants
  • Pathogens

RCE's guidelines and fact sheets were then peer-reviewed. In addition, the fact sheets were pre-tested with the intended audiences. Other issues that were identified at the workshop (e.g., liability, perception, sewage sludge composition) were addressed in journal articles because some of these topics required more research and others were not appropriate for a fact sheet (Goldfarb, Krogmann, & Hopkins, 1999; Krogmann, Gibson, & Chess, 2001; Krogmann & Chiang, 2002).

The peer-review of RCE's technical guidelines focussed on technical accuracy. Peer-reviewers were the Biosolids Working Group, Rutgers faculty, and external experts. The peer-review of the fact sheets was more elaborate and included three steps:

  • Rutgers' faculty and the Biosolids Working Group reviewed the fact sheets with regard to providing accurate and appropriate information.
  • The Biosolids Working Group reviewed each fact sheet to ensure agents and farmers could easily understand the fact sheets and that they would answer their questions and concerns.
  • The Center of Environmental Communication reviewed the fact sheets with the following questions in mind:
    1. The key audience,
    2. If language, topic, and information included were appropriate for the intended audience, and
    3. If the fact sheets addressed the audience's needs and concerns.

Besides specific comments addressing individual fact sheets, the following general suggestions were provided by the Center of Environmental Communication:

  • Address the uncertainty associated with sewage sludge use, including to the fullest extent possible.
  • Use a consistent format for all fact sheets to make them more user friendly and more identifiable.
  • Include the following in every fact sheet:
    1. Define purpose and the audience of the fact sheet,
    2. Explain the fact sheet issues,
    3. Discuss land application focusing on a New Jersey audience,
    4. Offer recommendations,
    5. Include references to other fact sheets in the series and contact information,
    6. List where to obtain further information.
  • Package the fact sheets together in a folder.
  • Develop different fact sheets for two target audiences: agricultural Extension agents and farmers. If not possible, use lay language, and include a glossary where needed.

Comments from the various peer-reviews were incorporated in RCE's technical guidelines and in the fact sheets. The next step was to pre-test the peer-reviewed fact sheets with the targeted audience. The fact sheets were pre-tested at grower meetings and County Board of Agriculture meetings. These meetings were chosen to pre-test the fact sheets, because the target audience attended these meetings and because the organizers of these meetings supported the pre-testing. As an incentive for participating in the pre-testing, homemade cookies were distributed to the participants.

For materials intended to be widely disseminated, pre-testing with a larger survey encompassing a greater cross-section of people is recommended. Because we assumed limited distribution for our materials, a less rigorous, informal pre-testing was conducted. In addition, a focus group with representatives of the intended audience may provide additional insights.

The main results of pre-testing of one fact sheet at a County Board of Agriculture meeting are provided below (Table 3). Each fact sheet was pre-tested to find out if it was clear and understandable and if it met the audience's needs. Filling out the pre-testing questionnaires took about 10-15 minutes.

Table 3.
Summary of Pre-Testing Results of Fact Sheet "Land Application of Sewage Sludge (Biosolids) # 5: Heavy Metals"

Question

Responses (17 respondents)

What is your occupation?

Farmers: 12, others: 5

If you are a farmer, have you ever used sewage sludge on your crops?

No: 12

If you are a farmer, have you ever considered using sewage sludge on your crops?

Yes: 6, no: 6

Is the fact sheet clear?

Mean: 2.1, range 1-3 (1 - extremely clear, 5 - not clear)

Is the fact sheet understandable?

Mean: 1.9, range 1-4 (1 - extremely clear, 5 - not clear)

What is the main message of the fact sheet?

  • Consideration of potential risks of using sewage sludge.
  • 4 respondents interpreted fact sheet as cautionary.
  • "Heavy metals are the only concern." (Note: Therefore, cross-referencing is needed to clarify this.)

What did you like most about the fact sheet?

  • Majority felt it provided information that was easy to understand.
  • A few people mentioned that the fact sheet seemed well balanced in its presentation of the information.
  • One person indicated that the fact sheet was not useful, because it did not provide enough information about benefits and risks.

What did you like least about the fact sheet?

  • Two respondents said that the fact sheet should be less technical. (Note: Therefore, the fact sheet needed to be reviewed to ensure all terms were explained and sentence structures simplified.)
  • Another comment was that the fact sheet "really didn't say to use it or not." (Note: Although already mentioned in the introduction, it needed to be further emphasized that the intended message of the fact sheet was to inform but not to make this decision for the Extension agent or farmer).

The results showed the fact sheet was well designed and clear, although there was still work to be done. Main conclusion based on the pre-tests was to cross-reference other fact sheets because questions about issues such as liability and regulations were raised. There were many comments about the tone of the fact sheet (both positive and negative), pointing to the need to use value- and jargon-free language. To address this, the fact sheet benefited from reviewers who were sensitized to this controversial issue at the local level and could provide more neutral language.

Implications and Conclusions

The integration of the development of Extension materials and formative informal evaluations (semi-structured interviews, meeting evaluations, peer-reviews, pre-testing) addressed the controversial issue of land application of sewage sludge and successfully helped in the development of RCE's technical guidelines (RCE, 2001) and outreach materials (RCE, 2000). After not having a program for several years, these outreach materials were published. The novel aspect of our materials is that they also attempt to address social and legal issues.

Key for the success of this process was the use of informal evaluative methods on an ongoing basis and the ongoing participation of the intended audience. In addition, the expertise in environmental communication was essential for the evaluation portion of this process.

Without this process, the materials would still not exist. However, the process is very time consuming, requiring many hours of preparation and revisions of the materials and background information.

The integration of Extension material development and formative informal evaluations tries to address the needs of the target audience. In our case, the outreach materials were designed to address RCE agents' and farmers' concerns such as long-term soil productivity, plant growth, and liability. They do not address the concerns of other groups, such as sewage sludge generators, and may be objectionable to them. Our overall goal was to provide balanced information to RCE agents so that they can help farmers make more informed decisions.

References

Goldfarb, W., Krogmann, U., & Hopkins, C. (1999). Unsafe sewage sludge or beneficial biosolids: Liability, planning, and management issues regarding the land application of sewage treatment residuals. Boston College Environmental Affairs Law Review 26, 687-768.

Krogmann, U., & Chiang, H.-N. (2002). Selected nutrients and heavy metals in sewage sludge from New Jersey POTWs. JAWRA 38, 681-692.

Krogmann, U., Gibson, V. & Chess, C. (2001). Land application of sewage sludge: Perceptions of New Jersey vegetable farmers. Waste Management & Research 19, 115-125.

Morgan, M.G., Fischhoff, B., Bostrom, A., Lave, L., & Atman, C.J. (1992). Communicating risk to the public. Environmental Science and Technology, 26, 2049-2056.

N.J. (1999). Sludge Quality Assurance. 31 New Jersey Register 200 from February 1, 1999.

Patton, M.Q. (1997). Utilization focused evaluation: The new century text. Thousands Oaks, CA: Sage Publications.

Patton, M.Q. (2001). Qualitative research & evaluation methods. Thousands Oaks, CA: Sage Publications.

Rutgers Cooperative Extension (2001). Guidelines for the land application of sewage sludge for New Jersey agriculture. Edited by Krogmann, U., Boyles, L.S., & Heckman, J.R. Rutgers Cooperative Extension Bulletin #E228. New Brunswick, NJ. Available at: http://www.rce.rutgers.edu/pubs/subcategory.asp?cat=4&sub=31

Rutgers Cooperative Extension (2000). Land application of sewage sludge (biosolids). Series of 8 fact sheets. Rutgers Cooperative Extension Fact Sheet #FS951, #FS952, #FS953, #FS954, #FS955, #FS956, #FS957, and #FS958. New Brunswick, NJ. Available at: http://www.rce.rutgers.edu/pubs/subcategory.asp?cat=4&sub=31

 


The Oneida County 4-H Conservation Field Days Conflict

Stephen C. Brown
Assistant Professor
Department of Earth and Environmental Sciences
University of Texas at San Antonio
San Antonio, Texas
Internet Address: scbrown@ksu.edu

Sarah Vonhof
Assistant Professor
Faculty of Forest and Natural Resources Management
College of Environmental Science and Forestry
State University of New York
Internet Address: slvonhof@esf.edu

Alicia Kelley
Alumnus
College of Environmental Science and Forestry
State University of New York

Authors' Note: This article describes a highly contentious conflict that played out over the mid-1990's. Publication of this article was purposely delayed at the request of an involved party so that it would not contribute to a worsening of the situation. The names of people involved have been changed at their request. The authors would also like to recognize the significant contributions to this article of Dr. Susan Senecah of the State University of New York College of Environmental Science and Forestry.

In the fall of 1994, Cornell Cooperative Extension of Oneida County, New York, conducted its 30th annual Oneida County 4-H Conservation Education Field Days. In its long history, the Field Days program had created no known controversy in Oneida County. The biggest problems usually experienced by its organizers were logistical.

The status quo was challenged when a small group of local activists came together to form the Citizens for Balanced Environmental Education (CBEE). Their goal was to change the format and content of the Oneida County program to encompass the views of CBEE. The conflict began when Bart Schnee of CBEE attended the 1994 Field Day program and shot undercover video footage of the presentations containing subject matter that the group considered inappropriate. The videotape was given to the staff at Broadcast New York, who edited its contents and aired it on television statewide. The result was a heated environmental conflict between Citizens for Balanced Environmental Education, Cornell Cooperative Extension of Oneida County, and the Federated Sportsmen's Clubs of Oneida County that lasted for several years.

Conservation Education Field Days (CEFD) have been a regular part of Cornell Cooperative Extension 4-H programs statewide for 30 years (Volk, 1995). It is the single largest 4-H educational event in the state. Because no curriculum is formally instituted by Cornell University, individual counties are primarily left to their own resources to organize the program if they choose to participate. Although the lack of a statewide curriculum allows counties to address local needs, it also makes the program particularly vulnerable to local influence. At the time of the conflict described in this article, few counties conducting CEFD's had clearly stated goals and objectives for their programs. This was something CBEE would exploit to its own advantage.

In 1994, more than 26,000 youth in 31 counties were involved in CEFD's. In Oneida County, approximately 1,000 children attend the program annually. The format, sponsorship, and name of CEFD's vary widely from county to county, but all share the common theme of a hands-on outdoor event involving exposure to environmental topics, concepts, careers, and/or recreation. It is important to note that different sides of the Oneida County conflict debate the definition of "environmental." For the purposes of this article, it is used to mean any topic, concept, career, or recreational pastime that involves agriculture, wildlife, ecology, biology, or the out-of-doors.

At the Oneida County field days, children hear presentations from volunteers and from professionals at various stations in a local state park. It is the goal of many CEFD's to introduce students to environmental careers, and the New York State Department of Environmental Conservation (DEC) personnel are usually presenters. The DEC achieves many of its wildlife and forestry management goals through harvesting activities. Therefore, fishers, hunters, trappers, and foresters are also common presenters. This is the case in Oneida County.

4-H volunteer Ernie Boerman conducted the presentation CBEE found most objectionable. Boerman was also a politically active member of the Federated Sportsmen's Clubs of Oneida County. His presentation, "New York State Furbearers: History & Stewardship," covered the topic of animal population management practices. The trapping aspects of Boerman's program and wildlife management practices promoted by the DEC were what CBEE found objectionable. CBEE claimed that they did not seek to eliminate these programs. Instead, they wanted a "balanced" viewpoint offered. If a presentation on wildlife management focuses upon hunting and trapping, then CBEE feels it should be balanced with another program on alternative management techniques that do not use hunting or trapping.

The videotape edited by Broadcast New York portrayed the CEFD as an event where youth are "indoctrinated" by sportsmen into believing that guns, trapping, and hunting are okay. Indeed, by watching the video, one would get the impression that the entire event was about trapping, hunting, and guns. In relatively conservative Oneida County, the conflict was now perceived as a polarized dispute between animal rights activists and hunters/trappers/fishers.

According to the three main groups involved in the incident (Cornell Cooperative Extension, The Federated Sportsmen's Clubs, and CBEE), this was not a fair review of what actually occurs at the CEFD. It was evident the video galvanized attitudes on the issue; Cooperative Extension felt they had been "blindsided" by CBEE, having no previous indication that elements of their CEFD were objectionable. The Federated Sportsmen's Clubs felt that CBEE was attacking their practices in general. And from CBEE's viewpoint, this was not an animal rights issue but rather an issue over balanced environmental education.

In the following weeks and months, concerned parties on all sides sent letters to local newspapers and public officials. Locally, Cooperative Extension was flooded with letters from national environmental and vegetarian groups via email or facsimile. At least two Freedom of Information Act requests were filed with Cooperative Extension. There was also speculation that "spies" had been employed to find out what the "other side" was planning.

At the same time, staffing changes at Cooperative Extension, unrelated to the conflict, created confusion and heightened CBEE's belief that Cooperative Extension was stonewalling in addressing their demands. When Cooperative Extension invited members of CBEE to participate in the planning process for the 1995 CEFD, the Federated Sportsmen's Clubs refused to participate, believing that Cooperative Extension had caved in to CBEE demands. Fearing that without their presence Cooperative Extension would eliminate any presentation not approved by CBEE, the Federated Sportsmen's Clubs later returned to the planning table for the 1995 event.

Cooperative Extension, seeing itself in the middle position of the conflict, tried to achieve consensus between the Federated Sportsmen's Clubs and CBEE. The Oneida County legislature then heavily criticized Cooperative Extension for legitimizing CBEE on this issue. Due to increasingly negative public opinion and legislative pressure, Cooperative Extension abandoned the participatory planning effort.

Cornell University, realizing it knew very little about what was occurring in the counties running CEFD programs, conducted a survey of counties to find out how they prepared and implemented local CEFD's (Volk, 1995). This led Cornell to conduct a statewide workshop entitled "Increasing the Effectiveness of Conservation Field Day Programs" in June 1995. Their hope was that the workshop would prevent other counties from becoming embroiled in similar controversies by forcing them to examine the quality and objectives of their own CEFD programs.

Perspectives on the Conflict from the Organizations Involved

One of the most interesting aspects of this conflict is the varying perspectives of the situation held by the three major organizations involved. The following sections describe the conflict over Oneida County CEFD as seen from the three primary parties involved.

Citizens for Balanced Environmental Education

The following perspectives were obtained through personal interviews with Bart Schnee, Bill Grinder, and Clara Palmese, all representing Citizens for Balanced Environmental Education (CBEE).

Like Cornell Cooperative Extension, CBEE saw the Broadcast New York report as the initial event that sparked the conflict. They were disappointed that the tape was edited to frame the controversy as an animal rights issue. Cooperative Extension assumed that Schnee had done the editing to portray the CEFD as against his interests, but the editing was actually done by Broadcast New York. Schnee said that had he done the editing, he would have framed the report differently. CBEE feels that Cooperative Extension and the Sportsmen used the edited video to portray them as radical animal rights activists.

CBEE noted several important flashpoints of the conflict. The first was the airing of the report previously mentioned. The second were the alleged incidents of harassment by members of the Federated Sportsmen's Clubs. One member of the Federated Sportsmen's Clubs discovered a nail in his car tire and accused Schnee of planting the nail. According to Grinder and Schnee, no acts of violence were perpetrated by CBEE. When Grinder discovered a nail in his tire, he made no such accusations.

There were also incidents in which members of CBEE allegedly received "prank" phone calls and answering machine messages. According to members of CBEE, the source of these calls was identified through Caller ID. CBEE claims that the identified phone number matched a phone number on a presentation application belonging to a member of the Federated Sportsmen's Clubs (the same member who discovered a nail in his tire). CBEE brought this evidence before the planning committee, but felt that it was disregarded.

The third flashpoint noted by CBEE was the exclusion of Schnee and Palmese from the 1995 CEFD. On the first day of the event, Schnee and Palmese were told by a park official at the gate that they were not on the list of guests allowed to observe the presentations. The media were also excluded. Schnee responded by contacting lawyers and the American Civil Liberties Union about a possible violation of the First Amendment. On the second day of the CEFD, Schnee was permitted to serve as Grinder's presentation assistant at his booth. This also gave him the opportunity to observe and take still photographs, which ended in a shoving altercation.

Finally, CBEE questioned Cooperative Extension's commitment to reform CEFD through a committee planning process. Grinder thought that the committee members and the meeting agendas were unprofessional. He gives the example that meetings were not formally conducted according to Roberts Rules of Order.  

As time passed, the group began to suspect Cornell Cooperative Extension's promise of reform. CBEE believed the issues approach had shifted from "anti-hunting" balancing "pro-hunting" to "non-consumptive uses" balancing "consumptive uses." This shift in definition meant that presentations like "Recycling" would balance presentations like "Hunting."

The Federated Sportsmen's Clubs of Oneida County

The information on the Sportsmen's perspective was provided by a personal interview with Ernie Boerman. Boerman is very concerned about the environment and sees himself as a "conservationist" rather than an "environmentalist."

Boerman was unaware of any objection to his "Furbearers" presentation until he saw the edited videotape aired on Broadcast New York. The way in which this tape was edited and the negative way in which it represented his presentation enhanced his belief that animal rights activists are fanatics and cannot be dealt with reasonably. He described how Schnee of CBEE requested more information from him following his presentation at the 1994 Field Days and how Schnee falsely presented himself as a person "against those People for the Ethical Treatment of Animals types." Boerman felt that he had been fooled. He associates this kind of tactic with the "surprise attack on Pearl Harbor" and says it reinforces the belief of the Federated Sportsmen's Clubs that animal rights groups and Sportsmen have absolutely no common ground.

Boerman believes the refusal to attend any meeting with animal rights activists (CBEE) turned out to be a mistake on the part of the Sportsmen. Cooperative Extension had already held two CEFD planning meetings in which CBEE members were present and Federated Sportsmen's Clubs representatives were absent. When a local outdoor columnist attended one of the meetings, he was shocked at the new direction CEFD seemed to be taking under the influence of CBEE. He subsequently warned the Sportsmen that their failure to attend these meetings could drastically impact the program in favor of CBEE.

At the time, the Federated Sportsmen's Clubs believed Cooperative Extension was only dealing with CBEE out of "excess political correctness." They believed that in the end, Extension would fully support the Sportsmen's viewpoint. They also believed that by allowing CBEE to participate in the planning process Cooperative Extension was displaying weakness.

The June 1995 workshop, "Increasing the Effectiveness of Conservation Field Day Programs," contributed heavily to Boerman's perception of the situation. At this in-service, Cornell University refused to condemn the viewpoints of animal rights activists. This furthered Boerman's belief that Cornell and its Extension Program were rife with "political correctness."

Meanwhile, local DEC (New York State Department of Environmental Conservation) personnel had assured the Federated Sportsmen's Clubs that if compromises made by Cooperative Extension were unacceptable to the Sportsmen, the DEC would withdraw support from the Oneida County program. In such a situation, the Federated Sportsmen's Clubs would also withdraw their support of the program. Such a combined action would have meant the loss of nine out of 12 core presenters and essentially ended the program for 1995.

Another important event was the turnover of Extension agents in charge of CEFD: veteran agents Roy DeHope and Sally Haslip had left after accepting other jobs. In Boerman's viewpoint, had DeHope and Haslip remained with Cornell Cooperative Extension of Oneida County, all of the Sportsmen's fears would have been allayed and none of CBEE's demands would have been met. Boerman acknowledged Cooperative Extension's plight and the different directions and pressures being forced upon them, but still perceived the new agents as inexperienced and therefore vulnerable to exploitation.

Ernie Boerman did see a silver lining to the controversy. He believed that the Federated Sportsmen's Clubs exposed a bad internal situation in Cooperative Extension and in Cornell University. "The animal rights people had really gotten to that place."

Cornell Cooperative Extension of Oneida County

Cornell Cooperative Extension's perspective on the conflict was provided by a personal interview with Richard Kragen and Bonnie Rice, Agents at Cornell Cooperative Extension of Oneida County. Neither Kragen nor Rice was involved with the 1994 Conservation Education Field Days (CEFD). Both were assigned to the 1995 CEFD after the planning process had begun.

Cornell Cooperative Extension was not aware of any problems with their CEFD until the airing of the Broadcast New York report. They assumed that the video had been edited by Bart Schnee to promote an anti-hunting, pro-animal rights position. They objected to Schnee not coming to Cooperative Extension first if he had a problem with the CEFD's.

The "bad press" Cooperative Extension received in newspaper editorials was noted by Kragen as the flashpoint of the conflict. Cooperative Extension felt they were being "criticized for having all sorts of ulterior motives." They responded by forming a planning committee to bring all the parties together in order to address concerns. According to Cooperative Extension, the meetings were not constructive because they found it "difficult to reason with the animal rights group." This was compounded by the fact that there was no written statement of the CEFD's educational goals and objectives

Another flashpoint for Cooperative Extension was the September 1995 mailing by CBEE. According to Kragen, "several days before the CEFD they [CBEE] tried to sabotage the event and sent out flyers to all the schools with blatant misinformation and all sorts of allegations as to what was being said and done." Administrators received some phone calls, and one call was received from a concerned parent. Cooperative Extension responded with a mailing of its own. A letter was sent to school superintendents and principals, as well as county legislators, in order to refute the allegations made by CBEE.

Conclusions

Cornell Cooperative Extension's consensus-building approach resulted in a backlash by both Citizens for Balanced Environmental Education and the Federated Sportsmen's Clubs. In large part, the lack of a statement of goals and objectives for their CEFD forced Cooperative Extension to try to build consensus between two groups for whom consensus was virtually impossible. If CBEE and the Sportsmen could agree on anything, it was that they disliked the way in which Cooperative Extension was handling the situation.

Even though it would seem that CBEE has achieved some measure of success in obtaining their goals in Oneida County, they remain disappointed with the "unbalanced" content of the presentations. Yet their inclusion provided them a measure of legitimacy and forced Cooperative Extension in other counties to re-examine their CEFD's. The Sportsmen remained unhappy because after 30 years of dedication to CEFD's, Cornell Cooperative Extension has, in their view, acquiesced to a minority group.

From the beginning, Cooperative Extension felt negotiation with the animal rights group would be futile. There seemed to be no room for compromise. Unfortunately, the lack of written educational goals for the CEFD forced Cooperative Extension into a situation where it had little choice but to try to build consensus.

One specific action that Cooperative Extension took in response to the conflict was the formation of a planning committee. In the past, only a Cornell Cooperative Extension agent and a member of the Federated Sportsmen's Club planned the CEFD. The new process for the 1995 CEFD entailed planning committee meetings, input from the community, and the careful screening of all subject matter. This was a substantial increase in allocated resources for the event.

Both during and after the 1995 event, CBEE complained about the promotion of hunting at a youth event. However, Cooperative Extension maintains that this did not occur. They feel that after completing the lengthy planning process, the 1995 CEFD was "straight down the middle." The presentations were balanced, and the content appropriate. But Agent Richard Kragen admits that his definition of "balance" may differ from the other groups' definitions. Cooperative Extension agrees with a point raised by the Sportsmen that "conservation" is the balance between "preservationist" and "consumptionist" viewpoints.

Perhaps the most important lesson to be learned from this conflict is the need for any Cooperative Extension program to have clearly stated goals and objectives. Because the CEFD in Oneida County had been such a long-running and successful program, no one gave much thought to such an important statement. Had there been such a document, it is likely much of this conflict could have been avoided. As of January 2002, Cornell Cooperative Extension of Oneida County has experienced no further problems with Conservation Education Field Day programs.

References

Volk, Timothy A. (1995). The current status of Conservation Field Days: Results of an e-mail survey of New York State counties." Cornell Cooperative Extension, Department of Natural Resources, Cornell University. Ithaca, New York: April.

 


University Extension and Urban Planning Programs: An Efficient Partnership

Zenia Kotval
Director, Urban Planning Partnerships
Michigan State University
East Lansing, Michigan
Internet Address: kotval@msu.edu

Introduction

Community-university partnerships have taken many forms as higher educational institutions assess their "engagement" while at the same time communities attempt to tap academia for needed resources. Michigan State University (MSU) has developed a partnership model that fulfills both of these needs. It is built on a partnership between an academic unit, Urban and Regional Planning Program, and an outreach unit, Extension.

Urban Planning Programs inherently have an outreach- and practice-oriented component in their curriculum. Experiential learning is an important aspect of these programs. Having an established relationship in urban areas would enhance the student experience. Furthermore, land grant universities in the United States have a legacy of strong Extension functions. MSU Extension is addressing urban concerns through a program that supports staff in six Michigan cities:

  • Detroit,
  • Grand Rapids,
  • Flint,
  • Lansing,
  • Pontiac, and
  • Saginaw.

The Extension staff in these cities are focused on community and economic development issues in their cities' neighborhoods. Because much of their work is done with community-based organizations, obtaining needed resources is a primary task. A university can provide needed technical assistance to communities by partnering its students with University extension agents. Partnerships between urban Extension agents and planning programs have great merit. With the intent of formalizing this relationship, we developed a partnership model called Urban Planning Partnerships (UPP).

This article describes this partnership that has been developed between Extension and Urban and Regional Planning Programs at Michigan State University--Urban Planning Partnerships. It is a model that provides an opportunity for a university to strengthen its links to communities throughout its state. It is a partnership that facilitates the experiential 1eaming needs of urban planning students while assisting urban Extension staff with capacity-building resources.

Underlying Learning Theories and Principles

Many scholars have written and promoted active learning theories and the importance of experience and reflection in learning and practice. From the importance of experience and the social/cultural context in the creation of knowledge (Bruner, 1966, 1996), to the importance of individualized learning of value of personal experiences (Cross, 1992; Rogers & Feiburg 1994), to Schon's (1987) use of reflection in the development of professionals, scholars have espoused a more reflective, experience based and active pedagogy.

University-Community Partnerships have been recognized as a valuable contribution to both the academic community and our cities and towns. In the words of Henry Cisneros, former HUD secretary, "The long-term futures of both the city and the university in this country are so intertwined that one cannot--or perhaps will not--survive without the other." Increasingly, colleges and university are bringing their time, energy, and resources to bear on local problems. They are using their other physical, financial, and intellectual capital to facilitate economic development, provide social services and technical assistance, and create opportunities for applied research.

Despite this movement, service learning or experiential learning is seen as a departure from traditional lecture-based courses. Not all disciplines understand, accept, or acknowledge the importance and significance of this pedagogical alternative. One of the most common criticisms of service-learning courses is the lack of faculty experience in structuring a service-learning course. Professional organizations and scholars in liberal-arts-based education are beginning to illustrate best practices and principles in an effort to help design and develop courses that better link theory and practice. For example, the National Society for Experimental Education (1997) offers principles in experiential education. Fundamentals include:

  • Intention,
  • Authenticity,
  • Planning,
  • Clarity,
  • Orientation,
  • Training and mentoring,
  • Monitoring and assessment,
  • Continuous improvement,
  • Reflection, and
  • Evaluation of acknowledgement.

One widely published study (Chickering & Gamson, 1987) sponsored by the American Association of Higher Education, the Education Commission of the States of the Johnson Foundation offers seven principles for creating service-learning courses. These principles focus on:

  • Encouraging student faculty contact
  • Encouraging cooperation among students
  • Encouraging active learning
  • Giving prompt feedback
  • Emphasizing time on task
  • Communicating expectations
  • Respecting diverse talents and ways of learning

Kolb's (1984), experiential learning cycle requires four different learning abilities:

  • Concrete experience--emotional and sensory experience in some activity
  • Reflective observation--watching, listening, discussing, understanding experiences
  • Abstract conceptualization--integrating theories and concepts into the overall learning process. This is the in-depth thinking phase of the cycle.
  • Active experimentation--the doing phase. Engage in an experimental process to suggest and evaluate solutions.

Four learning roles are assigned to the four learning abilities:

  • Reflector,
  • Theorist,
  • Pragmatist, and
  • Activist.

Learning is most effective when a student goes through all roles regardless of order.

There are many more examples of guiding principles, best practices that are emerging to help study and research service-learning alternatives. Believing in the merits and need for service-learning courses and responding to the trend of increasing collaboration between universities and community partners, we crated Urban Planning Partnerships. The program draws on many of the guiding principles and reflects on creating a mutually beneficial association between the university (academic and Extension units) and the communities we serve.

Urban Planning Partnerships

Urban Planning Partnerships (UPP) is an outreach initiative located within the Urban and Regional Planning Program at Michigan State University, with primary funding provided by Extension. UPP seeks to facilitate timely research and outreach on urban policy and planning issues in Michigan communities and to build meaningful and lasting ties with these communities. In order to build these long-term commitments and facilitate shared learning, UPP focuses its agenda on the six urban areas where Extension staff are working: Grand Rapids, Detroit, Saginaw, Flint, Pontiac and Lansing.

UPP's working agenda is to:

  • Improve local capacity to stimulate and enhance the quality of urban life.
  • Assist communities in their efforts to leverage grant money from governmental, foundation, and other sources.
  • Specifically focus upon building the capacities of urban communities to address critical issues by providing planning and design assistance.
  • Provide pragmatic technical assistance to communities with particular needs.
  • Expose communities to innovative international planning and design solutions.

Impacts of the Urban Planning Partnership (UPP)

Effectively Links Scholarship with Urban Outreach

Students apply their classroom learning to real community situations by testing theory in practice-oriented situations. The students gain real-life experience, and the community gains needed research and technical assistance.

Facilitates Linkages Among Teaching, Research, and Outreach

Urban Planning Partnerships has introduced urban outreach projects into classroom settings, provided a forum and support for applied research projects, and disseminated timely research on policy issues that affect Michigan communities.

Furthers the Mission of MSU-Extension

Urban Planning Partnerships has responded to urban issues identified by the six cities and conveyed by the Extension staff.

Provides Support for URP Students and Faculty

Urban Planning Partnerships has provided support for Urban and Regional Planning Program (URP) students and faculty through graduate assistantships, research funding and support, and matching resources for urban outreach projects. It will provide opportunities for students to gain experience while enhancing their education and promoting faculty outreach.

Facilitates Cross-Disciplinary Linkages

Although its primary home is Urban and Regional Planning Program, Urban Planning Partnerships is committed to making a conscious effort to seek expertise and help from Landscape Architecture, Geography, and other allied programs on campus to better serve the needs of Michigan communities and facilitate cross disciplinary applied research.

The Urban and Regional Planning Program and the Practicum Course

The most successful avenue, to date, for integrating teaching, research, and outreach involves the Urban Planning Practicum Course. This course lends itself to the UPP mission quite well.

The Urban and Regional Planning program at Michigan State University requires all graduating undergraduate and graduate students to enroll in the Planning Practicum, a capstone course. The faculty in Urban and Regional Planning are unanimous in their support of the Practicum as an important learning tool, integrating classroom work and pragmatic planning in actual community situations. They view the experience as being essential in the progression from student to trained practitioner.

It is a tremendous teaching vehicle, helping students to increase their knowledge and confidence while providing a needed service to our communities. Practicum provides a vehicle for substantive learning and the integration of techniques with theory, resulting in graduates who are more effective planners. Placed in the final semester, it is truly a capstone course. The students are asked to draw from their observations of planning history, explain where the project fits in terms of planning theory, use the tools and methods that they have learned, and apply their newly acquired research techniques. It is the responsibility of the Extension agent to identify potential projects that could utilize the expertise of the Urban Planning students.

An effective strategy has been for the agents to utilize the students to further a project with a community-based organization that they are working with on a neighborhood revitalization effort. The agent works with the organization to develop the student project and then takes the project idea to the Practicum instructor, who helps develop it further into a meaningful Practicum project. This is an important process--one that requires translating community issues into academic language so that the learning objectives of the course are met as well as the true needs of the community.

There are many advantages to utilizing the Practicum project. These include:

  • Saving the instructor much time in searching for an appropriate project;
  • Making the university more responsive to community needs and therefore engaged in a more relevant manner;
  • Providing needed technical assistance to low income communities that could not otherwise afford it; and
  • Providing Extension staff with a powerful resource that enhances their effectiveness in the community.

Extension agents in urban areas (and probably everywhere else, too) can always utilize students in their community and economic development work. Students lend credibility to the agents' work and provide needed research and other technical assistance that the agent alone cannot provide. Students need community experience to round out their resumes. The difficulty has always been in accessing these students. Urban Planning Partnerships has become the vehicle that has been able to match students with urban Extension work.

Practicum undertakes three to six projects each year that have been developed by the urban Extension agents. Students rank the projects by their preference on the first day of class and are allocated their first or second preference as often as possible. Every project must have a community client who works with the Extension staff person. The Extension agent and community clients:

  • Work with the student team in the development of the scope of services,
  • Make themselves available to the students on an as-needed basis,
  • Provide timely and constructive criticism and feedback on draft reports, and
  • Attend the final presentation by the students.

They are also required to stay in weekly contact with the Practicum instructor to ensure that the students are working to expectation. This last point is crucial because both the client and the students must be working toward the same end.

For their grade, each Practicum group develops a PowerPoint presentation and a written report of the project. The PowerPoint is presented on campus to an audience of the community clients, Extension agents, and other invited guests. The presentation is also given at a community meeting organized by the community client, which gives the students practice in presenting and also gives the community client a chance to show off their work. The written report is given to the community client, Extension agent, and the Practicum instructor.

Implications and Lessons Learned

The use of practice-oriented courses in university curricula is not unusual. Building strong, sustainable partnerships between entities with different work cultures and expectations, however, could be a challenge. Our Partnership, like any new venture, has experienced successes and challenges. The following discussion is a retrospective view on what we did well and what aspects need more work. We hope the reader may learn from both our experiences.

Successes

A True Partnership

One of the critical reasons why UPP has been highly successful is the nature of the partnership. It is truly beneficial to both MSU Extension and the Urban and Regional Planning Program. Planning faculty have a keen understanding of student capabilities and academic timeframes, course objectives, and learning styles. Extension agents know the pulse of the community and have a keen understanding of problems and issues particular and relevant at a moment in time. A coordinated effort involving both faculty and agents in project planning most certainly yields a better-defined scope of work. Students benefit from the partnership because they have a mentor in school and an advocate and liaison in the community. The agent acts as a "teacher in the field" and often mediates between students and community organizations.

Stronger Relationship

Over time, faculty and Extension agents build a relationship, understanding, and trust, which benefits students and community alike. By building on the partnership structure, the agent is able to tap into a wide range of student and faculty interests and expertise. This enhances their knowledge base and lends credibility within the community. Extension agents can use the Partnership and commitment developed from the program to leverage grants and funds from foundations, nonprofit and state agencies. Faculty and student time is usually considered an in-kind contribution that can leverage other funds. Partnership provides faculty and students with a constant stream of ideas and projects with community partners for practical projects or applied research. Opportunities for collaborative research on "real-time" problems are a win-win situation for faculty, students, Agents, community, university and the profession at large.

Challenges

The Partnership hasn't existed without challenges. Every year, these challenges are faced, learned from and a stronger relationship is ultimately built. Some of the more common challenges have been the following.

A Lack of Understanding of What Makes a Valuable Student Project

Requests for administering surveys or creating a database for properties are often received from agents. Although these are worthwhile tasks, they have limited learning objectives and don't make good semester-long projects.

Limited Expertise and Interest

Often there is a mismatch between the interests and needs of the Extension agent and the expertise and needs of program faculty and students. Some faculty have defined research agendas that have little room for compromise, or the needs of a community are better served by a discipline other than planning. Identifying and creating a project that meets the needs of the community, the agent, and the planning program is not always easy. Too often, the number and types of projects are limited by the number of faculty who wish to participate and agents who can make a commitment.

Limited Time Commitments from Faculty, Students, and Agent

The Partnership needs a significant commitment in terms of time and effort. Sometimes, the agent has too many other commitments and can't devote the time and ongoing guidance needed to sustain the project or research activity. Faculty have too many other courses or ongoing research projects, and students have several other courses and often a part time job to balance. Faculty don't always manage to balance our multiple tasks as efficiently and equitably as desired.

Unrealistic Expectation

Initially there might be unrealistic expectation on both sides. Faculty assumes that the agent knows how to scope a project, organize community support, mentor students, and have time to commit. Agents may assume that they're to bring possibilities to the attention of faculty and that there will be adequate follow through or that every project is a good project. More request are often received than faculty and students are capable of addressing. A concentrated effort is being made to have better communication between the campus and our field partners while learning from past experiences.

In Summary

A strong, sustainable partnership that brings the research and expertise of our academic unit to benefit communities with the help of our Extension agents has been created. Extension agents are the true link between campus and the community and play an integral role in furthering the mission of University Outreach. The benefits are worth the effort, and the limitations are not insurmountable. With greater recognition and visibility, Urban Planing Partnership will expand and enhance the collaborative venture.

Acknowledgment

The author thanks friend and colleague Carol Townsend, Community Development Agent, Michigan State University Extension, for her valuable insights and perspectives on the Partnership and suggestions and edits to this paper.

References

Bruner, J. (1966). Towards a theory of instruction. Boston, MA: Harvard University Press

Bruner, J. (1996) The culture of education. Boston, MA: Harvard University Press.

Chickering, A., & Gamson, Z. (1987). Seven principles for good practice in undergraduate education. Study sponsored by The Johnson Foundation.

Cross, P. (1992). Adults as learners: Increasing participation and facilitating learning. San Francisco, CA: Jossey-Bass.

Kolb, D. (1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice Hall

National Society for Experiential Education. (1997) Foundations of experiential education. Available at: http://www.nsee.org/found.html

Rogers, C., & Feiburg, J.H. (1994). Freedom to learn (3rd Edition). Columbus, OH: Merrill.

Schon, D. (1987). Educating the reflective practitioner. San Francisco, CA: Jossey-Bass.

 


Graduation: From National Initiative to Base Program

Sherry C. Betts
Extension Specialist and Professor
Internet Address: sbetts@ag.arizona.edu

Donna J. Peterson
Assistant Research Scientist
Internet Address: pdonna@ag.arizona.edu

James C. Roebuck
Research Specialist
Internet Address: roebuck@ag.arizona.edu

The University of Arizona
Tucson, Arizona

The Cooperative Extension System supports base programs and national initiatives that help provide direction for educational programming across the country. Base programs and national initiatives are supported by the Cooperative State Research, Education and Extension Service (CSREES) and by the state partners (Cooperative State Research, Education, and Extension Service Base Programs, <http://www.reeusda.gov/1700/programs/baseprog.htm>). National initiatives give special programming emphasis to issues that are of national importance and attention, and have about a 5-year life. Base programs support the seven major areas in which the Cooperative Extension Service provides educational programming:

  • 4-H Youth Development; Agriculture;
  • Community Resources and Economic Development;
  • Family Development and Resource Management;
  • Leadership and Volunteer Development;
  • Natural Resources and Environment Management; and
  • Nutrition, Diet and Health (Cooperative State Research, Education, and Extension Service Base Programs, <http://www.reeusda.gov/1700/programs/baseprog.htm>).

Keys to Successful Graduation

A search of the Journal of Extension revealed several themes relating to the graduation of programs and initiatives as they move from one level to the next. The need to coordinate and construct strategic coalitions and partnerships, and the need for a common vision, commitment, and understanding are key factors that influence the likelihood that an Initiative will develop from infancy into base programming.

Williams (1997) presents internal and external factors related to the success of the Decisions for Health Initiative. The internal factors are administrative support and specialist leadership. External factors relate to the changing societal conditions. Williams (1997) persuasively argues for the importance of strategic coalitions for efforts to develop solutions to community problems and issues. Not only do strategic coalitions represent the most effective method for achieving desired outcomes and hence positively affecting an initiative's progress towards sustainability, they also ensure that key players involved with programmatic efforts have the needed information needed to move the program forward (Banach & Gregory, 2001).

These strategic partnerships, whether grassroots organizations, specialist leaderships, funding agencies, or community leaders, once linked and strategically networked together, provide valuable insights into how a programmatic response, or initiative, should be constructed or changed over time. Strategic coalitions providing valuable information at key points in an initiative's life cycle is especially important because key tasks, core questions, skills needed, and communication loops may differ according to whether a program is in infancy or has graduated to base programming (Banach & Gregory, 2001).

Another broad theme involves the necessity of program designers to provide a clear vision, with strong commitment and clearly articulated goals. Banach and Gregory (2001), in one of the most clearly articulated "road maps" of initiative graduation, stress the importance of having a clear vision, a strong commitment, and well-defined roles at each stage of a programs life. These factors help ensure a "realistic optimism" necessary for continual graduation of programs to the ultimate goal of sustainability.

However, it is not enough to merely enunciate a clear vision, an awareness of a program's life course must be considered as well. Kraft (2001) notes the importance of engaging key partners in a long-term vision-producing process early in the implementation process. Moreover, articulating a clear vision while incorporating valuable information from strategic partners at each stage of an initiative's life cycle ensures that it will expand and thrive. And a strong commitment by the state to implement and see the initiative through ensures that a clear vision be continually refreshed in response to an ever-changing social landscape.

These broad themes stress what is necessary for a program to succeed, transition toward sustainability, and ultimately graduate into base programming in which the initiative becomes institutionalized into daily social practice. There is little discussion, however, of how the institutional landscape changes once the initiative has graduated to the final desirable level. This article builds on the literature by providing empirical support for changes that occur once a program has graduated to base programming, while providing some lessons and implications applicable to other programmatic responses in the future.

A Practical Example

Established in 1994, the Children, Youth and Families At Risk (CYFAR) National Initiative was Cooperative Extension's response to conditions in America that place children and their families at risk. Strategic planners recognized that significant organizational changes were needed to achieve positive outcomes for children, youth, and families at risk and to evaluate the organizational system (4-H National Strategic Business Plan, 1991; Home Economics Sub-Committee, ECOP, 1990; Sadowske & Adrian, 1990; Search Institute, 1993; Strategic Directions of the Cooperative Extension System, 1990; Strategic Planning Council, ECOP, 1990).

Niche expansion seemed to be an accurate description of Extension's position at the time of the CYFAR Initiative. An organization must evolve along with the larger society to remain effective (Zammuto, 1982). Over time, effective organizations satisfy their constituents through niche expansion, a process that may involve expansion to include new constituencies. While Cooperative Extension continued to satisfy its traditional constituents, that constituency may be shrinking as a proportion of the U.S. population. Thus, a larger group had yet to benefit fully from the system's resources. There was a mixed reception within the system to these changes due to the fact that in some areas, the old niche was still a comfortable fit, while in others it was not. Such diversity of experience added richness to the organization, but may also have complicated the process of developing and communicating a shared vision at all levels in the system.

The Initiative was graduated into base programs in 1999. The mission of the CYFAR Program is:

To marshal resources of the Land-Grant and Cooperative Extension Systems to collaborate with other organizations to develop and deliver educational programs that equip limited resource families and youth who are at risk for not meeting basic human needs with skills needed to lead positive, productive, contributing lives.

CSREES provides funding and support to the states for three objectives, all directed toward the CYFAR mission (2002 CYFAR Request For Applications, Program Announcement, <http://www.reeusda.gov/4h/cyfar/>:

  • Building Statewide Extension capacity,
  • Supporting community-based projects, and
  • Integrating CYFAR programming into Extension's base programs.

Related to these objectives, CSREES staff convened a work group to write a CYFAR philosophy that included six components of organizational change. These were seen as central to the achievement of the CYFAR mission, especially in terms of strategies to build statewide Extension capacity to support this work:

  1. Develop and implement a common vision and strategic plan for programming for children, youth and families at risk.
  2. Train, support and reward Extension salaried and volunteer staff for implementing programs which accomplish the CYFAR mission.
  3. Recognize Extension professionals as critical resources in research and education for children, youth, families and community issues.
  4. Promote diversity, inclusivity and pluralism in Extension programs and staff.
  5. Promote [internal] collaborations of Extension 4-H, Family and Consumer Science, Agriculture, Community Development, and other university departments in programming for children, youth and families at risk across the state.
  6. Promote and join [external] collaborations of community, county, state and federal agencies and organizations to strengthen programs and policy for children, youth and families.

This article presents the results of a study of the graduation of one National Initiative into base programs, focusing on the above six organizational components with an examination of sustainability of program efforts. Implications for the implementation and graduation of other National Initiatives are discussed.

Method

The Organizational Change Survey assesses the six components listed above. Each component was operationally defined with a number of measurable survey items. In October 1998, the University of Arizona published the report, National Results of the Organizational Change Survey (Betts, Marczak, Peterson, Sewell, & Lipinski, 1998, <http://ag.arizona.edu/fcr/fs/cyfar/>). That report included data from 42 states that were collected between September 1997 and July 1998 from all paid Extension professionals in the state who worked directly or indirectly with children, youth and families. It provided a snapshot of the state of Extension during the late 1997 and early 1998 time period with regard to its organizational ability to support programming for children, youth and families at risk. National and state trends were reported and organized by the six components.

Three years later, August 2000 to May 2001, this survey was repeated. The survey was changed slightly in Round 2 to reflect feedback received after its first implementation and system changes. Specific references to the Children, Youth and Families At Risk (CYFAR) National Initiative were replaced with phrases referring to children, youth and families at risk in general or simply removed as appropriate.

Eligible respondents included all paid Extension professionals in the community, county region, area, and university who work directly or indirectly with children, youth, and families. Individuals in nonpaid positions and Extension professionals who work primarily on unrelated issues were excluded. Respondents were identified by code number only. Each state collected data and forwarded it the University of Arizona, where the data sets were aggregated and analyzed. Twenty-two states submitted data that are included in this report.

Analyses

T-tests were performed on data from each state to detect significant differences in the mean responses between Rounds 1 and 2. If there were no statistical differences between the data from Rounds 1 and 2, the state is considered to have maintained their previous level of support on that item. If there was a significant increase at the p < .05 level, the state is considered to have significantly increased its capacity, while trend level increase (or approaching significance) is where the probability is greater than .05 but less than .10. The same procedure was used for those states that showed either a significant or approaching significant decrease in capacity.

Respondent Characteristics

Of the 24 states that completed Round 2, 22 states also participated in Round 1:

  • Arizona,
  • Delaware,
  • Florida,
  • Georgia,
  • Idaho,
  • Iowa,
  • Kentucky,
  • Massachusetts,
  • Missouri,
  • New Hampshire,
  • New Jersey,
  • New York,
  • North Carolina,
  • Ohio,
  • Oregon,
  • Pennsylvania,
  • South Dakota,
  • Texas,
  • Utah,
  • Vermont,
  • Virginia, and
  • West Virginia.

The 22 participating states are the unit of analysis. Response rates among the 22 states were consistently high, ranging from 63% to 98%. The number of eligible respondents in the states varied with the size of the state Extension staff. Overall, 3,051 individuals out of 3,846 returned a completed survey, resulting in a 79% response rate.

The following characterizes individuals who responded across the 22 states:

  • 951 (32%) are male, and 2044 (68%) are female.
  • 67% are between the ages of 36 and 55, 20% are 35 years old or under, and the remaining 13% are over the age of 55.
  • 89% are White or Caucasian, 6% African American, 2% Hispanic or Latino, 1% Asian or Pacific Islander, 1% Native American or Eskimo or Aleut, and 1% Other.
  • 66% received a graduate or professional degree, 26% had a college degree, 6% had some college, and 3% had completed high school.
  • 4% reported that their primary responsibility is at the community level, 62% at the county level, 19% at the multi-county level, and 15% at the state level.
  • 41% reported being employed by Extension for more than 15 years, 14% between 11 and 15 years, 15% between 6 and 10 years, 23% between 1 and 5 years, and 8% for less than 1 year.

Results

Component 1 is concerned with vision, planning, and commitment. Table 1 shows that few if any states showed a decrease in the number of respondents who indicated that:

  • Their state system has articulated a vision for CYFAR programs,
  • The vision is congruent with the national vision,
  • They have a clear understanding of the vision,
  • Their state is committed to this work,
  • Their state has a strategic plan that guides their work and they have personal plans also, and
  • There is a research base that undergirds their programs.

Of particular note is the number of states that have increased in those who believe their states have a clear, long-term commitment to work with children, youth, and families at risk (17 states) and who personally understand their state's vision (13 states). Both of these issues are critical to the integration of CYFAR programming into base programs on a continuing basis.

Table 1.
Component 1: Number of States That Increased, Maintained, or Decreased the Capacity for Extension Services Regarding Shared Vision and Strategic Planninga

 

Increased

Main-
tained

Decreased

Item

Signifi-
cant

Approach-
ing Signifi-
cant

Total

Total

Signifi-
cant

Approach-
ing Signifi-
cant

Total

State's Vision

8

1

9

12

1

0

1

Congruency of State and National Vision

1

1

2

16

3

1

4

Statewide Commitments

17

0

17

4

0

1

1

Statewide Strategic Plans

6

1

7

13

2

0

2

Research Base

8

1

9

12

1

0

1

Respondents' Personal Understanding of State Vision

12

1

13

9

0

0

0

Respondents' Personal Work from a Strategic Plan

3

0

3

14

4

1

5

a Significant: p < .05. Approaching Significant: .05 < p < .10. Maintained: no significant difference.

Component 2 is concerned with training, supports and rewards for staff and volunteers. Table 2 presents data on perceived administrative and campus support. Supervisor support for allocation of time and priorities to work with at risk audiences when there are conflicting demands rose dramatically. Fourteen states reported increasesı12 states reported significant differences at the p < .05 level and an additional 2 states reported trend level increases (p < .10). The other 8 states maintained supervisor support; no states decreased in this area. All 22 states reported either maintained or increased allocation of financial resources for work with children, youth and families at-risk.

Table 2.
Component 2: Number of States That Increased, Maintained, or Decreased the Capacity for Extension Services Regarding Administrative and Campus Support a

 

Increased

Main-
tained

Decreased

Item

Signifi-
cant

Approach-
ing Signifi-
cant

Total

Total

Signifi-
cant

Approach-
ing Signifi-
cant

Total

Staff Recognition

2

0

2

17

2

1

3

Allocated Resources

8

0

8

14

0

0

0

Supervisor Support

12

2