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Florida Cooperative Extension's
County Program Review Process
Steve Jacob
Assistant Professor
Internet address: sgj@gnv.ifas.ufl.edu
Glenn D. Israel
Professor
William R. Summerhill
Professor Emeritus
Program Development and Evaluation
University of Florida
Gainesville, Florida
County program reviews are a comprehensive assessment of the
program delivery and educational services offered by the faculty
and staff of a local Extension office. In Florida, the county
program review process is designed to assess program quality,
facilitate program improvement, foster cooperation among
Extension's various units, and assist in achieving the best use
of institutional resources. The information gathered further
assists faculty and administration in future planning efforts and
guides the evaluation of new program proposals, budget requests,
and capital project requests.
Florida's county program review process is primarily a
formative evaluation, to improve program delivery at the county
level, and to assess state-level program and administrative
support of the county faculty. To serve this end, the process
includes an administrative review that assesses the support and
guidance provided by county and district Extension directors. The
review also assesses compliance with Affirmative Action and
Americans with Disabilities guidelines.
This process achieves validity and reliability by
incorporating multiple sources of data that are both qualitative
and quantitative and analyzed in a case-study framework.
Quantitative data collection begins approximately two months
before the county office visit. The county director forwards all
mail lists, two years' worth of all advisory committee meeting
minutes, and a list of all county faculty and staff by
appointment type and/or assignment. This information is used to
identify clientele, advisory members, and collaborators to
interview during the on-site phase of the review. Further, this
information indicates the extent of the advisory committees'
involvement in program planning and delivery.
Other quantitative data is gathered and reviewed before the
county visit, especially demographic and economic information
from the Decennial Census and Census of Agriculture. Further,
clientele contacts, current plans of work, and the most recent
reports of accomplishment are gathered for all programs delivered
in the county. Clientele contacts are compared with demographic
and economic information to assess the adequacy of program
coverage, productivity, and to assist in the identification of
potential new audiences. Plans of work are evaluated against
criteria of logic and evidence of quality planning. Reports of
accomplishment are reviewed for program outcomes, evaluation
results, and indicators of effectiveness and productivity. The
quantitative data begin to establish a view of county program
delivery that is either confirmed or rejected by qualitative data
gathered in the county.
Qualitative data are gathered through personal interviews
with three major groups within the county: (a) agents, program
assistants, staff, and volunteers; (b) Clientele and advisory
members; and (c) collaborators (including local government and
agencies). The interviewers ask questions about the program
development process, delivery, quality, and productivity.
Generally, the review team spends 2-4 days in the county,
depending on the number of faculty and staff in that particular
office. As a rough rule of thumb, the team conducts 10-15
interviews for each county major program (approximately 40-80
planned days) conducted. Each faculty member typically has two or
three county major programs. Agent interviews are scheduled for
two hours, while most other interviews are scheduled to last 30
minutes.
The review teams have consisted primarily of state
Extension specialists, but also have included program area
leaders and county faculty from other Extension districts in
Florida. Review team members and the county faculty being
evaluated have almost unanimously embraced the process, and in no
case has the inclusion of a specific specialist, program area
leader, or county faculty member caused any unresolved problems.
This is undoubtedly due to the consideration given to the
composition of the review team, which is chosen with input from
the county faculty.
Initially, the review sites were chosen because of personnel
or productivity issues in a particular county. Now, evaluation
specialists and key administrators have communicated the purpose
of the reviews as a program development and evaluation function
and most faculty in the state now have a clear understanding of
that mission. Now, district directors nominate counties for
review on an annual basis. The different directors use various
rationales, which have included: (a) letting the counties
volunteer for review; (b) random rotation; (c) reviewing offices
with new county directors.
Program reviews in Florida have become an important
monitoring and evaluation tool. The process in Florida is based
upon case study methodology, which triangulates both quantitative
and qualitative data to give a reliable and valid picture of
program delivery in the county. Impacts of the reviews for county
faculty have been numerous. Many have reinvigorated the advisory
process and placed new emphasis on program planning, which has
identified new audiences and programs, and led to improvements in
old programs. In other cases, opportunities for county faculty to
collaborate with one another across program areas have been
developed. In some cases faculty have pursued professional
development plans to improve the quality of their outreach. In
all cases, county program reviews have led to organizational
renewal and increased attention to program quality.
This article is online at http://www.joe.org/joe/1998august/a5.html.
Copyright ©
by Extension Journal, Inc. ISSN 1077-5315.
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