|
Creating Extension and Public/Private Partnerships
through Agricultural and Resource Outlook and Planning
Linda K. Lee
Associate Professor
Agricultural and Resource Economics
University of Connecticut
Storrs, Connecticut
Internet address: lindalee@uconn.com
Connecticut's agricultural and natural resource sectors have
experienced dramatic changes during the past decades. Land in
farms, numbers of farmers, and traditional agricultural
enterprises have undergone significant declines since the 1950s.
Further dramatic changes are anticipated as we move into the 21st
century. Yet, as agriculture adapts to an urban, populated
environment, the sector continues to contribute significantly to
Connecticut, both economically and in more difficult to quantify
contributions to the quality of life.
The challenge for Extension is to provide leadership in
planning and addressing the future needs of the agricultural and
natural resource sectors while responding to constituent needs
arising from the realities of a changing economic environment.
Sector-wide planning and evaluation is needed, but this can only
be successful with broad based partnerships of state and federal
agencies, industry and commodity groups, individual farmers, and
businesses.
The University of Connecticut recently undertook such a
planning process. This state-wide program integrated University
Extension and research, state agencies, private commodity groups,
and individual farmers and businesses into a process of planning
and developing strategies for future change in agriculture and
rural resources. The outcomes included a planning conference and
a published report reaching beyond the partners to policymakers
and the general public. The objective of this paper is to
identify the strategies and processes that created these
partnerships.
The Need
Agricultural and resource outlook has been a traditional
programming tool in Extension economics and policy arenas.
Specialists in commodity and resource fields typically describe
the current environment for a particular sector and project short
-run trends in such factors as commodity demand, prices, or
government policies. This type of program is often an annual
event with shareholder participation limited to questions and
program discussion. The University of Connecticut College of
Agriculture and Natural Resources has a history of this type of
outlook, but the current need was perceived as much broader than
the traditional format would allow. Connecticut agriculture,
having undergone extensive changes in recent decades, is facing
challenges to adapt and reinvent itself in order to survive and
prosper in the next century.
At the same time the University of Connecticut has adapted
to a changing political and financial agenda and is attempting to
achieve Extension goals with fewer staff and resources.
Participants in both the private and public sectors had expressed
the need for a longer-term look at the future of Connecticut
agriculture and resources in order to better plan and develop
private and public sector programs and strategies. The University
of Connecticut Extension faculty were the logical coordinators of
this planning process.
The Process
Stage One
The planning process was developed in two stages. In the
first stage, a written document was prepared in the mode of
traditional agricultural and resource outlook with some
modifications. In Fall 1994 the planning committee met and key
agricultural and resource sectors within Connecticut were broadly
defined to include rural land, forests, and rural population as
well as important agricultural industries such as dairy, poultry
and eggs, greenhouse and nursery, crop production, and commercial
marine fisheries.
Report chapters were developed by researchers, Extension
faculty, and Extension field staff. Authors were asked to review
past and present trends, identify factors that could initiate
change, and project agricultural or resource trends 5-10 years
into the future. A summary of key points was provided at the
beginning of each report.
Authors were encouraged to work closely with industry and
other public sector agencies in developing the data and
assumptions used. Each report chapter was reviewed by university
Extension and research faculty in other disciplines, industry and
commodity group leaders, private farmers, and state and federal
agricultural and natural resource experts. Where reviewers were
critical, data, assumptions, and projections were re-thought and,
when appropriate, revised.
The final report, completed in Fall 1995, clearly indicated
the enormous changes in the structure and composition of
Connecticut agriculture. Some non-traditional agricultural
segments, such as greenhouse/nursery and aquaculture, are
expanding and becoming more important to the state's agriculture
and economy. Other traditional sectors, such as the dairy and egg
industries, despite some consolidation, remain significant
producers within the New England region.
The report also identified equally important but difficult
to quantify contributions that rural land, forests, and the rural
population make to the total fabric of Connecticut life. The
final report clearly indicated that agriculture in Connecticut is
a significant contributor to the state's economy in terms of jobs
and income, even though traditional agricultural enterprises such
as dairy and eggs are less visible than in the past.
Approximately 2000 copies of the final report, Connecticut
Agriculture and Resources 2000, were printed and distributed in
January 1996 within the state to commodity group leaders, public
agencies, Extension field offices, and the press. The reaction
was positive, with newspaper articles appearing around the state,
including a feature article in the state's leading newspaper, The
Hartford Courant, on the emerging greenhouse/nursery industry in
the state.
Stage Two
The written report was not the ultimate goal of this
project. Rather it was hoped that this report could be used to
begin a dialog with major agricultural and resource participants
in the private and public sectors to develop strategies to better
identify and cope with future industry changes and needs. To
achieve this goal a state-wide planning conference was held in
April 1996 at the University of Connecticut. Over 100 attendees
from the university, commodity groups, environmental
organizations, state and federal agencies, and private businesses
attended.
The format of the conference was discussion with
participants dividing into six commodity and resource sector
discussion groups to focus on forces of change within the sector
and areas of potential cooperation between university
Extension/research and the public and private sectors. Each group
reported their findings to the larger audience who then had an
opportunity to further comment and discuss the issues. Conference
evaluation by participants was very positive.
Outcomes
Since the release of the report and the planning conference
several important outcomes have emerged. First, the written
report has been a significant factor in developing a more
positive relationship with commodity and industry groups and
agricultural and resource decisionmakers within the state.
Policymakers now have a clearly defined picture of the different,
but significant, face of agriculture and resources in the state.
The report continues to be an important reference document for
agricultural and resource policy within the state and is often
cited in speeches and newspaper articles.
Secondly, new and strengthened relationships between
university Extension and research faculty and commodity groups
have emerged in some cases. An example is an on-going data
collection effort funded by the nursery industry with Extension
faculty involvement from plant sciences and agricultural and
resource economics. In other areas, an on-going dialog has been
created that may lead to future collaboration and partnerships
between the university and private/public sectors.
This article is online at http://www.joe.org/joe/1997august/iw2.html.
Copyright ©
by Extension Journal, Inc. ISSN 1077-5315.
Articles appearing in the Journal become the property of the
Journal. Single copies of articles may be reproduced in
electronic or print form for use in educational or training
activities. Inclusion of articles in other publications,
electronic sources, or systematic large-scale distribution may be
done only with prior electronic or written permission of the
Journal Editorial Office,
joe-ed@joe.org.
|