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Perceptions of County Faculty of the Professional
Development Needs Of Specialists
Matt Baker
Assistant Professor
Department of Agricultural Education and Communication
Internet Address: mtb@gnv.ifas.ufl.edu
Heisil Villalobos
Graduate Student
University of Florida
Gainesville, Florida
Studies reveal that specialists are among the major
information sources consulted by county faculty (Radhakrishna &
Thomson, 1996; Shih & Evans, 1991). Approximately 44% of the
total personnel within Extension are specialists typically
located in academic departments along with teaching and research
faculty (Vines & Anderson, 1976). Effective specialists must
understand the Extension education process (Gibson & Hillison,
1994).
Experts contend that budget reductions have negatively
impacted the manner in which specialists perform their roles
(Bartholomew, 1993; Gibson & Hillison, 1994). Such change can
result in ambiguous responsibilities and roles, and cause
disagreement as to the specific jobs of staff members. This
creates the need for a continuous redefinition of Extension staff
roles (Carroll, 1989).
Specialists often have dual appointments in research or
teaching. This increases the uncertainty surrounding the roles of
specialists (Wallace, 1982; Feller, 1984). While an important
function of a land-grant system is to generate relevant
technologies for farmers, the employee reward system mostly
favors refereed research publications more than Extension
programming support (Eponou, 1993).
The process of personnel development includes both informal
and formal approaches to personnel effectiveness improvement.
Development involves all activities aimed at improvement and
growth in an individual's ability to perform assignments
effectively. The need for personnel development programs is a
continuous process for all personnel, and is closely related to
institutional changes. Faculty must have a clear perception of
what is expected of them in Extension. As a result, needs must be
continuously assessed in order to provide meaningful staff
development programs (Castetter, 1981). The purpose of this study
was to determine the critical professional development needs of
state specialists in the Florida Cooperative Extension Service
(FCES).
Methods
The population for this descriptive study was all county
directors in the FCES (N=67). A population census was utilized
for data collection. The instrument consisted of 28 Likert-type
statements measuring the following constructs: (a) Research
Generation and Synthesis, (b) Program Development and Evaluation,
and (c) Communication and Presentation. Participants were asked
to respond to both the importance of ability and the degree to
which current state specialists possessed the ability. In
addition, several questions regarding demographic characteristics
were included.
After the initial instrument development, an expert panel of
state specialists, administrators, and district directors was
used to establish face and content validity of the instrument.
Cronbach's alpha reliability coefficients for the constructs
ranged from r = 0.80 to r = 0.82. The packet was initially mailed
to the 67 county directors on March 29, 1996. A total of 59
instruments were returned, resulting in a response rate of 88%.
Descriptive statistics consisting of means, standard
deviations, percentages, and frequencies were used to describe
the population. Critical needs were determined based upon the use
of a matrix analysis as recommended by Witkin (1984). Grand means
of importance and current abilities were calculated for each of
the three constructs. A two-dimensional graph was then developed
for each of the three constructs. Grand means were then plotted
on a two-dimensional graph, resulting in the creation of four
quadrants. Mean importance and current abilities for each ability
within a construct were then plotted on the graph. Each
individual ability was subsequently assigned into one of the four
quadrants: (a) High-Level Successful Abilities (high levels of
importance and obtainment), (b) Low-Level Successful Abilities
(low levels of importance and high levels of obtainment), (c) Low
-Level Needs (low levels of importance and obtainment), and (d)
Critical Needs (high levels of importance and low levels of
obtainment). The data were analyzed using the SPSS/PC+
statistical program.
Results
County directors had been employed in Extension for an
average of 16 years (M=16.02, SD=8.34), and had served as a
county director for about 10 of those years (M=9.59, SD=7.10).
Although the county directors represented five academic program
areas, about 70% had academic backgrounds in Agriculture, 14% in
Family and Consumer Science, and 9% in 4-H/Youth Development.
When asked to rank program areas in which county directors
and their faculty had the greatest interaction with state
specialists, Agriculture was ranked first, followed by Family and
Consumer science, and 4-H/Youth Development. A great deal of
variability was found between counties in terms of the number of
state specialists involved in delivering county programs in the
previous one-year time period (M=13.48, SD=15.26). Over 10%
reported that state specialists were involved in 30 or more
programs per year, while 59% revealed that state specialists were
used in only 10 programs or less.
The matrix analysis used to assess needs resulted in
categorizing the specific abilities (Likert-type statements) into
four areas: (1) Critical Needs, (2) Low-Level Needs, (3) High-
Level Successful Abilities, and (4) Low-Level Successful
Abilities. Data reveals that in terms of research generation and
synthesis, the ability to collaborate with county faculty in
conducting demonstrations was identified as a critical need. In
addition, the following low-level needs surfaced: (1) the
ability to communicate client problems to researchers, and (2)
the ability to view problems from different perspectives.
The following four critical needs emerged for the construct
of program development and evaluation: (a) the ability to
understand the needs of clients, (b) the ability to produce
appropriate educational programming materials, (c) the ability to
deliver appropriate in-service training to county faculty, and
(d) the ability to evaluate state major programs. In addition,
the following low-level needs were identified: (a) the ability
to assist county faculty in planning programs, (b) the ability to
identify funding sources for program development, and (c) the
ability to assist county faculty in obtaining funding.
The findings indicate that only one critical need surfaced
in the communication and presentation construct. The critical
need was the ability to travel to counties at state expense. The
following low-level needs also were discovered: (a) the ability
to incorporate innovative teaching techniques into programs, (b)
the ability to provide research summaries suitable for county
newsletters, and (c) the ability to develop information on
electronic data bases for county faculty distribution.
Conclusions and Recommendations
Participating county directors in this study could be
described as experienced administrators primarily with
agricultural backgrounds. They reported that many state
specialists in agriculture are involved in county programming
decisions.
Six critical professional development state specialists
needs were identified as a result of this study. Four of the six
related to program development and evaluation. County directors
perceive that state specialists need assistance in understanding
client needs. There appears to be a communication breakdown
between client needs and the ability of specialists to provide
leadership in addressing those needs. County directors also
perceive that state specialists need assistance in understanding
their role in the programming process, especially as it relates
to materials development, delivering inservice training, and
evaluating state major programs.
In addition, county directors identified critical needs
related to the specialist's ability to collaborate with county
faculty in conducting demonstrations and expenses related to
travel. It appears that the county-level administrators who were
surveyed would like to see more local presence from specialists.
This may be reflective of budgetary problems in that specialist
activities are budgeted at the departmental level. However, in
this system, state-level programming is approached from an
interdisciplinary design team perspective, where specialists with
a broad range of backgrounds typically work together with
representatives from counties to plan major state programs.
Specialists have voiced a concern that effective programming
happens as a result of design team planning, implementation, and
evaluation, and that design teams should be provided a budget,
rather than department chairs controlling the Extension budget.
County directors perceived that state specialists were very
successful in nine areas. Broadly speaking, the successful areas
involved the ability to utilize the research base in solving
problems, interfacing with industry groups, and communication
skills. It is clear that these findings should be factored into
the equation when developing professional development programs
for state specialists. It is not known how the perceptions of
county directors will differ from county faculty and state
specialists.
References
Bartholomew, H.M. (1993, Fall). Extension work by contract:
A proposal. Journal of Extension 31(3).
Carroll, P.J. (1989). Determining staff development needs
of field-based 4-H professionals in Pennsylvania: A professional
paper in extension education. University Park: The Pennsylvania
State University.
Castetter, W.B. (1981). The personnel function in
educational administration (3th Ed.). Macmillan Publishing Co.,
New York.
Eponou, T. (1993). Partners in agricultural technology:
Linking research and technology transfer to serve farmers (ISNAR
Research Report No. 1). The Hague: International Service for
National Agricultural Research.
Feller, I. (1984). Reconsideration of the agricultural
transfer model. Journal of Technology Transfer.8(2), 47-32.
Gibson, J., & Hillison, J. (1994). Training needs of area
specialized extension agents. Journal of Extension, 32(3).
Radhakrishna, R.B.,& Thomson, J.S. (1996). Extension
agent's use of information sources. Journal of Extension, 34(1).
Shih, W., & Evans, J.F. (1991). Where field staff get
information-- approaching the electronic times. Journal of
Extension, 29(3), 16-19.
Vines, C., & Anderson, M. (1976). Heritage Horizons:
Extension's commitment to people. Madson, WI: Journal of
Extension.
Wallace, L.T. (1982). The changing professional role of the
extension economist. American Journal of Agricultural Economics,
64(5), 879-883.
Witkin, B.R. (1984). Assessing needs in educational and
social programs. San Francisco, CA: Jossey-Bass.
This article is online at http://www.joe.org/joe/1997august/a1.html.
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