Winter 1964 // Volume 2 // Number 4
About This Issue
Your Professionalism Shows (pdf)
A Professional who fails to pursue a plan for keeping up is likely soon to be producing far below potential.
The Area Specialist Position (pdf)
The future of area specialists depends upon the degree to which they become involved in meaningful programs.
Who Will Serve as Youth Leaders? (pdf)
Substantial numbers of people are willing who have never served in any youth leadership capacity.
Public Relations in Extension (pdf)
Effective programming under the leadership of competent personnel becomes the basis for meaningful public relations.
A Look at Program Planning (pdf)
We need more solid fact and less assumption, more evidence and less sentiment to make planning effective./span>
Family Development (pdf)
The family's age and sex composition makes it a puny and unwieldy group to bring into action on any problem.
Search for Leadership (pdf)
Varying views of leadership suggest that situations may differ in their demand for kinds of persons to fill leadership positions.
Retention of 4-H Club Members
Retention of Homemakers in Programs
Radio and Television Behavior
Learning Capacity of Adults
Leading Teen-Age Groups. By Dorothy M. Roberts,
1963. Available from Association Press, 291 Broadway, New York 7, N.Y.
254 pp. $3.95.
Adult Education Procedures. By Paul Bergevin, Dwight
Morris, and Robert M. Smith, 1963. Available from The Seabury Press,
Inc., Greenwich, Conn. 245 pp. $6.00.
Rural Extension at the Crossroads. Edited by J.M.A.
Penders, 1963. Available from International Agricultural Centre, Wageningen,
The Netherlands. 249 pp. fl 18 (approximately $5.00, U.S. currency).
Positive and Negative Motivations Toward Work. Frank
Friedlander and Eugene Walton. Administrative Science Quarterly, IX
(September, 1964), 194-207. Available from Graduate School of Business
and Public Administration, Cornell University, Ithaca, N.Y. Single
Helping Families Manage Their Finances. Home Economics
Research Report No. 21, Agriculture Research Service, U.S.D.A. June,
1963. 62 pp. Available from Superintendent of Documents, U. S. Government
Printing Office, Washington 25, D.C. 40 cents.
Evaluation for Congruence as a Factor in Adoption Rate of
Innovations. Lowell Brandner and Bryant Kearl. Rural
Sociology, XXIX (September, 1964), 288-303. Available from Howard
M. Sauer, South Dakota State University, Brookings, South Dakota.
$8.00 per year.
The Development of Motives and Values in the Child. Leonard
Berkowitz. 1964. 114 pp. Available from Basic Books, Publishers, 404
Park Avenue South, New York 16, N.Y. $2.95.
Collected Papers on Administration in Government. Clarence
M. Ferguson (ed.). 1964. 150 pp. Available from the National Agricultural
Extension Center for Advanced Study, University of Wisconsin, Madison,
Wis. 53706. $3.00.
In Defense of Middle-Class Values. James E. Heald. Phi
Delta Kappan, XLVI (October, 1964), 81-83. Available from Phi
Delta Kappa, Eighth St., and Union Ave., Bloomington, Ind. Single
copy 60 cents.
Individual, Family, and Community. Leonard J. Duhl
and Antonia Handler Chayes. Journal of Home Economics, LVI
(October, 1964), 579-85. Available from American Home Economics Association,
1600 20th St., N.W., Washington, D.C. 20009. Single copy $1.00.
Farm Policy: New Directions. Geoffrey S. Shepherd.
1964. 292 pp. Available from Iowa State University Press, Press Building,
Ames, Iowa. $6.95.
Leading the Learning Group. Leadership Pamphlet
#18. 1963. 48 pp. Available from Adult Education Association of the
U.S.A., 1225 19th St., N.W., Washington, D.C. 20036. 60 cents.
Hidden Costs of Large Size-And How to Avoid Them. Bernard
P. Indik and Stanley E. Seashore. Personnel, XLI (March-April,
1964), 16-25. Available from American Management Association, 135 W.
50th Street, New York, N.Y. 10020. Single copy $1.75.
Attitude Change and Social Influence. Arthur R.
Cohen. 1964. 156 pp. Available from Basic Books, Publishers, 404 Park
Avenue South, New York 16, N.Y. $2.95.
Education Midst Controversy. Edwin O. Haroldsen. Adult
Leadership, XIII (September, 1964), 66-68, 83. Available from
Adult Education Association of the U.S.A., 1225 19th St., N.W., Washington,
D.C. 20036. $5.00 per year domestic.
Open Door to Learning: The Land-Grant System Enters Its Second
Century. Herman R. Allen. 1963. 154 pp. Available from the
University of Illinois Press, Urbana, Ill. 61803. $5.00.
Research and Investigations in Adult Education. Wilson
Thiede and James Draper. Adult Education, XIV (Summer, 1964),
195-225. Available from Adult Education Association of the U.S.A.,
1225 19th St., N.W., Washington, D.C. 20036. Single copy $1.25.